In Li Xiaobin's view, products are always the foundation of enterprise development. First of all, for the production and manufacture of jewelry, we must constantly improve the quality of products to cope with the competition in the industry and even the world. Based on the brand core values of "unity, pragmatism, pioneering and innovation", Daibai started with the enterprise management system, improved the division of functions and standardized the workflow, and then pursued innovation and Excellence in product design and technology. It also invested heavily in introducing many advanced production and processing equipment and technicians in the jewelry industry, putting product quality first, technology first and talents first, effectively improving product quality and brand competitiveness.
Secondly, based on the comprehensive consideration of the market and the enterprise itself, Daibai Jewelry positioned itself as a young consumer market and became a "youth-only jewelry". The first consideration is, what kind of jewelry products do young people need now? Jewelry can vividly show a person's personality, hobbies, cultural accomplishment, psychological quality and thoughts and feelings. Facing the young people born in 1980s, 1990s or even 00s with distinctive personalities, how to meet their fashion and emotional needs and capture their hearts with products? "When designing jewelry, the first thing to consider is jewelry modeling and new inlay technology. Unique jewelry modeling and novel inlay technology make jewelry unique and unique. In the design, we should pay more attention to the connotation and significance of jewelry, what series it is, what content it expresses, what group it targets, and the consumption of young people of what age. These are all factors that we should consider in the design. " The designer of Dai Bai's R&D department said.
In addition, based on years of industry experience, Li Xiaobin divides the company's products into four systems: mass consumption, fashion, gifts and luxury goods, and builds the core competitiveness of product brands through a series of characteristic products. Dai Baijuli has developed a number of brand product series, each series contains its own brand culture, and the products have distinctive "identity certificates", which are highly recognized by young consumers. For example, the "Brave Love" series of rings targeted at young couples, through the in-depth excavation of emotional value, its personalized brand culture "Brave Love" has been recognized by many young couples; The "girlhood" series of jewelry is specially made for independent women, focusing on the religious value of jewelry, and its brand culture of "keeping girlhood forever" which pursues happiness and self-confidence has won the favor of young women.