Kirin Ruixiang belongs to the mass jewelry brand. Tianjin Golden Kirin Gold Jewelry Co., Ltd. was established in 1994, and is a large jewelry enterprise with more than 40 chain stores. It owns three brands: Kirin Ruixiang, Kirin Cui Yu and Witt.

The main product of Kirin Ruixiang is a gold ring. The company is mainly engaged in gold jewelry business. There are many kinds of products, including yellow platinum, diamonds, jadeite, colored gems and so on.