Chaohongji Company takes it as its own duty to carry forward the oriental jewelry culture and develop the modern jewelry industry in China, carry forward the national industry, devote itself to brand management, and strive to contribute to the society while creating enterprise benefits. The enterprise trademark Chaohongji has been used in diamond inlaid ornaments and gem inlaid ornaments since its registration. After several years of brand building and promotion, Chaohongji Jewelry has been welcomed and favored by merchants and consumers, and all of them have been certified by Beijing Gaode Jewelry Appraisal Institute, a national gem appraisal institution. The product quality has reached the domestic advanced level, and the process design level is leading in China, which has won unanimous praise from the industry. Over the years, with the care and support of people from all walks of life, Chaohongji has made certain achievements in line with the corporate philosophy of "tempering, carving, perfecting and striving for the first place": vice president of China Jewelry Association, vice president of China Manufacturers' Professional Committee, famous brand of China Jewelry Industry Association, top ten national quality supervision and inspection brands and famous trademarks of Guangdong Province ... At the same time, Chaohongji's sales performance is increasing at an annual rate of more than 50%.

CHJJEWELLERY, as the leading brand of colored gold jewelry in China, officially released the 20 14 colored gold jewelry trend with "MODERNRETRO" as the core to the industry after the Fashion Guide of Colored Gold Jewelry was first published by the Trend Research Office of 20 13 Chaohongji. This trend was jointly released by Chao Acer, many opinion leaders in the fields of jewelry, fashion and art around the world, and China elite fashion media. As the only trend guide in the field of colored gold jewelry, once released, the 20 14 Chaohongji colored gold jewelry trend once again triggered a warm response from the fashion industry. Chaohongji Jewelry interprets Chinese and Western classics with modern aesthetics and leads the fashion trend with unlimited creativity. Express the highest quality with exquisite craftsmanship, and provide you with distinguished and caring services with professionalism and sincerity. Chaohongji has extremely high requirements on the quality of jewelry, and we are extremely cautious and pay attention to the choice of raw materials. We have established good and continuous cooperative relations with DTC International Diamond Promotion Agency, PGI International Platinum Association, WGC World Gold Association, Belgian Pluczenik Group, Belgian AMC Company and other world-class diamond dealers, ensuring the excellent quality and confidence guarantee of Chaohongji jewelry.

Chao Acer also actively promotes the exchange of jewelry art between the East and the West. In 2006, Chao Hongji, as the sole representative of Chinese jewelry industry, made her debut on the world stage in Basel, which symbolizes the Oscar in jewelry industry, and released a jewelry show with the theme of "Purple Gas Coming from the East", which surprised the western jewelry industry with its unique original design and profound oriental heritage. Chaohongji jewelry design team is strong, with design offices in Beijing, Hong Kong and France. Designers and cultural experts from China, Hongkong and France have made joint efforts to ensure that the jewelry works created are bright without losing their essence. In 2006, Chaohongji and Tsinghua University Academy of Fine Arts jointly established the "Chaohongji Tsinghua University Jewelry Laboratory", which is the first jewelry laboratory with school-enterprise cooperation in China, and will continue to bring more unique and rich jewelry works to jewelry lovers.

After 13 years of development, Chaohongji's sales network covers more than 80 major cities in China, including more than 200 brand franchise stores, and the number of franchise stores ranks second in the same industry, second only to Chow Tai Fook from Hong Kong. Moreover, more than 95% of the company's brand franchise stores are located in quality department stores. Among the "Top 100 Retail Enterprises in China in 2006" jointly published by China Business Federation and China National Business Information Center, 52.83% of department stores have established strategic cooperative relations with the company. The company attaches great importance to the operation of "Chaohongji" brand, has been committed to the construction of management team, pays attention to the cultivation of organizational ability, actively introduces senior professional managers at home and abroad, and has formed an experienced, advanced management concept and dynamic management team; With the help of modern information technology for internal management, it is the first enterprise in domestic jewelry industry to implement SAP-ERP information management system. With good governance structure and efficient management level, the company was selected as its management case by INSEAD, one of the four largest business schools in the world, and Guanghua School of Management, Peking University, one of the best business schools in China. By June 2009, "Chaohongji" brand was selected into the list of "Top 500 Most Valuable Brands in China" for the fifth time, ranking 187, with a brand value of 4.425 billion yuan, ranking first among domestic jewelry brands; In the Asian brand appraisal in 2009, Chaohongji brand won the "Top 500 Asian Brands" award issued by the Brand Certification Supervision and Management Center, ranking first among Chinese jewelry brands again. Facing the vicious price war and fierce market competition in the industry, Chaohongji established differentiation by building products, information management and brand advantages, and achieved sales of nearly 200 million yuan in 2002. Held more than ten national jewelry roving exhibitions; Hire Miss Ma Yanli, the chief model of China, as the brand image spokesperson of the company; New supply chain systems and office automation systems with investment exceeding 1 10,000 yuan have been successfully developed and implemented; The single store performance increased by 30% year-on-year, which once again established Chaohongji Jewelry's position in the China market. Constantly innovate and operate steadily. The determination of this strategic goal is based on the needs of market competition, combined with Chaohongji's own resources, and established through detailed market investigation and analysis, which has great strategic significance in the whole Chaohongji cause. Chao Acer's so-called internationalization strategy is to cross Hong Kong, introduce the world's leading products, services and business models, and realize international integration. ChaoAcer's internationalization strategy includes five aspects: internationalization of design, internationalization of quality, internationalization of service, internationalization of resources and internationalization of management.

Chaohongji has been committed to promoting the oriental jewelry culture and developing the modern jewelry industry in China, and successfully held the first and second Chaohongji Cup Grand Prix of Chinese Jewelry Design in 1999 and 200 1 respectively. In just a few years, it has developed into one of the largest jewelry enterprises in China. Through leading design and superb technology to build the competitiveness of products. Fashion and luxury, designed by Hong Kong Chaohongji Jewelry Design Center in conjunction with many first-class designers; Exquisite technology and reliable quality, Chaohongji's production and sales management have passed ISO9000 international quality certification. Chaohongji Jewelry has been committed to professional brand management, focusing on building a good brand image, combining brand connotation with jewelry products to maximize brand added value.

Chaohongji, as the first fashion jewelry brand listed in China IPO, has become one of the top 500 Asian brands, and Chaohongji, as the only fashion jewelry chain enterprise on the list, has been selected into the Forbes 20 12 list of the most potential listed companies in China. In 20 14, Chaohongji won the China 500 Most Valuable Brands for ten consecutive years, and continued to lead the A-share jewelry listed companies with a brand value of129.36 million yuan, which once again achieved a substantial increase in brand value. In 12, 79 stores were added, and in 13, the expansion rate of 70-80 stores was maintained. In 20 12, the company added 109 stores and removed 30 stores, with a net increase of 79 stores throughout the year. By the end of 20 12, * * had 523 stores, including 4 franchise stores 104. In 20 13, the company plans to open 70-80 stores, of which 30-40 are franchise stores. Sales got off to a good start. It is estimated that the same-store growth in the whole year will be 15%. In 20 13 years, the overall sales of the company made a good start. Compared with 2012 (1.22-1.28), the Spring Festival (2.9-2. 15) increased by 100%, and the same store increased by nearly 70%. 1-February, the overall year-on-year growth rate was 25%, and the same-store growth rate was close to 10%. We expect the same-store growth to reach 15% for the whole year.

"China Jewelry Design and Production Competition is the most influential jewelry competition in China at present," said She, marketing director of Chaohongji. "After the accumulated experience and influence of the 15 competition, this competition attracted more than 3,000 people at home and abroad, more than 80 industrial enterprises and more than 40 colleges and universities to actively participate, and produced too many exciting jewelry masterpieces. We are eager to show these excellent works to everyone. The purpose of holding this exhibition is: First, let these outstanding contemporary jewelry designs approach the public and let more people know and pay attention to Chinese jewelry design; On the other hand, I also hope that with the help of the roving series of activities, more outstanding designers will step onto the public stage and encourage more talented people to enter the field of jewelry design. " Chao Hongji revealed that Nanjing Station is the first stop of this exhibition, and excellent works will be promoted to all parts of the country.