2009 China Jewelry and Jade Jewelry Guide
Since the opening of 1999, Colorful Yunnan has always adhered to the management policy of "scientific management, quality-oriented, honest management, excellent service and sustainable development", which has won high praise from all walks of life and won good social and economic benefits. With the vigorous development of the enterprise, it now has three direct flagship stores and 13 franchise chain stores, and its customer base covers the whole country, Hong Kong, Macao and Taiwan, and Southeast Asia.
1. Integrate resource operation and establish brand effect.
Colorful Yunnan took the lead in setting up Colorful Yunnan Jade Research Institute at the beginning of its preparation, and successively joined forces with authoritative institutions such as Jewelry College of China Geo University and Jewelry Appraisal Center to form a jade quality management system. At the same time, in order to reduce operating costs and better participate in market competition, Colorful Yunnan made full use of geographical resources, directly imported jadeite wool from Myanmar, established the largest jadeite processing factory in China, and formed a comprehensive international jadeite institution integrating stone mining, research, design, production and sales, and passed the ISO 9000 quality management system certification in 2006. Scientific and standardized "aircraft carrier" management reduces the cost of supply and ensures the high quality of jade products, which is one of the absolute advantages of colorful Yunnan jade jewelry and jade management.
Since its opening, Colorful Yunnan has successively won the honorary titles of "China Famous Trademark", "AAA Credit Enterprise", "Famous Brand in China's Jewelry Industry", "Safety Demonstration Store in China's Jewelry and Jade Jewelry Industry" and "First Jade in Yunnan". While winning the favor and affirmation of consumers, the enterprise also showed people the leading position and brand strength of colorful Yunnan in the jade jewelry industry.
2. Integrity management and quality service have created a precedent for the jade market.
In the development of the enterprise, Colorful Yunnan has always adhered to the business philosophy of "doing business in good faith, being sincere and creating credibility sincerely", and implemented the price tag in the jade business, and the products sold are not discounted, not negotiated, not deceiving children, and put forward "five solemn promises" to consumers to ensure the return of goods if they are not satisfied with the purchase.
In order to ensure the standardized operation, the enterprise adopts an independent operation mode, never rents a one-meter counter, consciously puts its business activities under public supervision, invites technical supervision departments, price departments, tourism supervision departments and consumer associations to enter "colorful Yunnan", and sets up commodity quality supervision posts, price management supervision posts, jewelry appraisal and testing centers and consumer service workstations in shopping malls, which provides a better service platform for tourists and standardized management and services for enterprises.
3. Personality creates excellent brands and innovates to expand marketing space.
Pioneering and innovating, winning by surprise, is the source of the continuous development and growth of colorful Yunnan. In the process of continuous scientific research and practice, colorful Yunnan has gradually improved and improved the processing technology of jade ornaments, and designed and completed many excellent jade art works. In 2006, Colorful Yunnan had extensive cooperation and exchanges with jewelry companies in Hong Kong, Italy, Belgium and Israel. The company launched a series of jade ornaments of "Fashion Cuimeiren" which integrates fashion and oriental flavor, and was approved to apply for national patents. In 2009, Colorful Yunnan Jade cooperated with CCTV media to further strengthen brand promotion and publicity. With the expansion of brand awareness, colorful Yunnan jade new products are also deeply loved by female consumers from all walks of life.
At the same time, in order to expand the jade jewelry market, enhance the connotation of "Colorful Yunnan" jade jewelry brand, and promote China jade jewelry culture, the enterprise broke the concept of traditional jewelry shopping malls with the rich marketing experience of Kunming Colorful Yunnan and the brand effect of "Colorful Yunnan" jade jewelry, and built the flagship store of Beijing Colorful Yunnan jade jewelry and Vancouver jade jewelry with profound cultural heritage, modern decoration style and unique store atmosphere, which officially entered the strategic track of international brands. The enterprise has set up 13 "Colorful Yunnan" jade franchise stores in Zibo, Nantong, Kunshan, Qingdao, Taiyuan, Hangzhou, Changshu, Tangshan, Jiangyin, Ningbo, Xi 'an, Yiwu, Erdos and other cities, which quickly formed a "Colorful Yunnan" jade sales service network, further enhancing the market share of "Colorful Yunnan" jade jewelry.
2009 China Jewelry and Jade Jewelry Guide
Nowadays, in the face of the benign development trend of "a hundred schools of thought contend and a hundred flowers blossom" in the jade market, Colorful Yunnan will also make full use of the vast space and development opportunities provided by the integration with international finance, establish the outstanding position of "Colorful Yunnan" jade in China and even the world with a large-scale, professional and powerful brand marketing strategy, and join hands with all walks of life to create a colorful "China Age Of Emerald"!