First of all, it is clear that there is no strict division requirement for the first, second and third jewelry brands in China. As the domestic jewelry market started late, it was occupied by several major Hong Kong-owned jewelry brands in the early days. At present, the default first-line jewelry brands are Chow Tai Fook, Zhou Shengsheng, Lukfook and Xie Ruilin.
The second-tier strong brands are generally Chaohongji, Zhou Dasheng, Diamond Family, IDO, Golden Supreme, Lao Fengxiang, Old Temple and Psychic. Second-tier brands can also be said to include jewelry brands with dozens of chain stores in China, such as Leofoo, China Gold, Jin Dafu, Baitai, Caibai, winning number, Zhao Jin, Mengjinyuan and so on.
ShiningHouse Diamond Family is committed to delivering high-quality diamonds and their culture to the world, showing consumers the best design and diamond ornaments, first-class brand image and exclusive experiential service, and practicing the concept of jewelry art with sincere attitude.
ShiningHouse Diamond Family has established cooperative relations with diamond business partners in South Africa, Israel, Belgium and other places, and is an important partner of De Beers Group, Belgian Diamond High Council (HRD), Gemological Institute of America (GIA) and International Platinum Association (PT). In China, nearly 200 direct stores have been opened in more than 30 first-and second-tier key cities, and branches have been set up in Antwerp. Business expansion to the Far East, Hong Kong, Singapore, Malaysia and other regions.
Guangdong Diamond Family International Jewelry Co., Ltd. was established in June, 2002 165438+ 10/8. Its registered address is 20th floor, Block B, Hua Kai Plaza, Hengmeimei Road, Cheng Nan District, Dongguan, and its legal representative is Chen Qiuquan. The business scope includes sales of diamonds, platinum, jewelry, gold and silver jewelry, jade jewelry, inlaid jewelry, silver products, crystals, clothing, stationery, decorative accessories, lamps, flowers, jewelry boxes and bags, electronic products, daily utensils, leather goods, bags, watches, handicrafts and office supplies.
Jewelry commodity design, research and development, technology development, transfer and technical services; Import and export of goods; Enterprise management consulting. (Projects that must be approved according to law can only be operated after the approval of relevant departments) Guangdong Diamond Family International Jewelry Co., Ltd. invested 12 companies and 85 branches.