From 2003 to now, "Demi" has just experienced a great turning point in product marketing in China. Network marketing is sweeping across China in full swing, and international brands such as LV, GUCCI have to face the new market of network marketing in China. Just after graduating from college, Zheng Jing, like thousands of young people eager to start a business in Qian Qian, China, put jewelry, the marketing channel of luxury goods industry, on the Internet. After immersed in research, the "Demi" online mall finally opened.

According to the statistics of third-party survey institutions, the overall transaction scale of China e-commerce market reached 7.0 trillion yuan in 20 1 1 year, up 46.4% year-on-year. It is predicted that the e-commerce market in China will maintain a steady growth trend in the next 3-5 years, with an average growth rate exceeding 35% and reaching 26.5 trillion yuan in 20 15 years. The huge e-commerce market and its future potential are increasingly becoming a new brand remolding base. Among them, the brand's popularity and reputation have become a "sword" to test businesses.