When the ice pier caught fire, various folk piers began to play, and a series of illegal operations were staged one after another, pervasive-"high price", "imitation" and "purchasing". The business opportunity of Bingdun has caused the carnival of scalpers, WeChat merchants and even gold merchants. The popularity of goods around the competition is time-sensitive, and manufacturers do not have enough confidence in whether the ice pier will catch fire and to what extent.

BOCOG registered the mascot image in China Copyright Protection Center. Without the permission of the copyright owner, no one may copy or sell all kinds of products with the image of "ice shield" without authorization. Not only the "ice mound", but also the "melting snow" of the Winter Paralympic Games has been protected simultaneously.