The brand name of "Stone" comes from China's classic Dream of Red Mansions, and "Stone" is its real name. With the literary aura and strong historical feelings of A Dream of Red Mansions, Stone Story has won the honors of "Guangdong Famous Trademark", "China Famous Trademark" and "China College Students' Favorite Brand" since 1998 implemented the strategy of "brand+channel", and has opened more than 200 specialty stores in large, medium and small cities across the country.
1. The wonderful encounter between man and nature
In the history of China, jade became a symbol of aristocratic status because of its high price. For ordinary people, owning a piece of jade is an unreachable dream.
The appearance of "The Story of the Stone" changed this situation and made ordinary people realize their dream of "cultivating jade with stones". To this end, the story of Stone defines the core concept of the enterprise as: the wonderful encounter between man and nature. I hope that through the carrier of the brand, this product with the most oriental characteristics will be promoted to every corner of the world, so that human beings can meet and become attached to stones in the reflection of returning to nature, and realize the wonderful encounter between man and nature in the expectation of returning to nature.
2. Brand is the foundation for the rapid growth of enterprises.
As the first brand operation enterprise in China gemstone industry, Story of Stone has played an important role in leading the development of the industry. From the establishment of industry norms, leading the fashion of jade jewelry, introducing CIS system, developing the access system of specialty stores, and successfully introducing ERP and e-commerce systems, the forward-looking business philosophy has been promoting the rapid growth of stone stories. Si Tong is convinced that the brand is the foundation for the rapid growth of enterprises, and only the growth of the brand can continuously guide the development of enterprises and be invincible in the fierce competition.
1998, The Story of Stone The first store opened in Nanjing. Because the concept is novel, the time is ripe and the strategy is successful, it has embarked on the track of rapid development since then. In just a few years, stone shops have mushroomed all over the country. The powerful marketing service network has rapidly enhanced the brand awareness of The Story of the Stone. At the same time, the stone story has strengthened the product research and development design, and the main products such as "Concentric Jade Pendant" and "Dream Dream" have been launched one after another, which has been sought after and loved by consumers.
In 2003, Sitong began a long-term investment plan and invested heavily to establish Sitong Industrial Park, which provided a more solid foundation for brand growth. In 2007, in Lhasa, Tibet, the story of Stone ushered in the first1000th store. At the same time, the story of stone has also completed the layout of the national specialty store system. After years of intensive cultivation of the brand, the story of stone has become synonymous with China gem jewelry to some extent.
3. Culture, the lifeblood of brand value
Facing the reality of homogenization of jade products, Stone Story found that only culture can make the brand different and stay ahead of competitors. Since the brand was founded, we have attached great importance to the construction of brand culture. Establish a stone story culture communication company, establish a stone story website, run a bimonthly "Beautiful Stone Story", and publicize the brand culture from multiple angles. In 2006, The Story of the Stone, a masterpiece recording the history of the stone, was officially published. This book expounds the story that stone is closely related to human civilization from many aspects, and strives to let more people know the splendid story behind the stone. As soon as this book was published, it was warmly welcomed by people who love stones. In 2008, Stone once again funded the filming of this book into 20 episodes of 200-minute TV feature films, which were publicly broadcast on Southern Satellite TV, sparing no effort to publicize the jade culture with a long history in China.
4. The famous brand road, the stone mine park made a public appearance.
In 2009, the economic crisis enveloped the whole world, and transformation and upgrading, innovation and change became the unanimous knowledge of the world. Facing the difficulties brought by the economic crisis, Si Tong Story took timely measures to calmly deal with them. At the beginning of the new year, the stone story was reorganized at the top and a new management team appeared.
On August 5, 2009, after three years of careful planning and two years of hard construction, the Stone Story Mineral Garden, the pearl of Chinese jade culture, was publicly unveiled. The project covers an area of 70 mu and consists of underground gem world and overground strange stone park, which integrates popular science education, leisure tourism, sightseeing and shopping, education and entertainment. It is a three-dimensional display of Chinese jade culture and has become an important tourist attraction in South China. The appearance of the Stone Tale Mineral Garden marks the extension of the Stone Tale from the traditional jewelry industry to the business, tourism, cultural and creative industries. Its appearance has injected fresh blood into the brand connotation of Stone Story and laid a more solid foundation for the brand road of Stone Story.
The road to famous brands has a long way to go. At the end of 2009, Stone Story was exclusively named "The 4th CCTV TV Series Gathering", and the classic product "Safe Yu Pei" was grandly launched as the main product of Arrow 20 10. Facing the future, all stone people are full of confidence, and the road of stone brand will go with you.
2009 China Jewelry and Jade Jewelry Guide