According to relevant information, by August 2020, the State Administration of Market Supervision announced the rectification actions to combat the chaos of webcasting. In the rectification action, Jiuge Jewelry was suspected of publishing advertisements that did not meet the requirements, and was asked by Tik Tok to stop broadcasting and rectify.

Jiuge Jewelry subsequently stated that it will actively rectify and ensure that advertising complies with relevant laws and regulations. At present, Jiuge Jewelry has resumed advertising in Tik Tok.