With the help of live broadcast, many online shop sellers and products have become online celebrities. Since last year, 84 online stores have reached 50 million yuan through live broadcast, of which 23 have a turnover of over 654.38 billion yuan. From the point of field sales, the trend of personalization and diversification is becoming more and more obvious. In addition to traditional categories such as women's wear, jewelry, beauty and skin care, sellers such as aquatic products, flowers and green plants, snacks, children's wear and jewelry have also joined in, while the live content of relatively unpopular digital and men's wear products presents professional characteristics. According to industry insiders, compared with professional hosts, shopkeepers and customer service departments introduce products in a more professional and meticulous way. For many industries with high demand for after-sales reply, customer service broadcasts directly on the work website, explains products online, solves users' worries and after-sales problems, and makes more comprehensive question-and-answer service bring better user experience and even more transaction volume.

Overseas purchases through e-commerce platforms, such as Jumei Express Duty Free Shop, JD.COM Overseas Purchase, Tmall International, etc., are relatively more reliable in product quality and platform services under the background of large-scale e-commerce. It has stimulated buyers' interest in shopping and increased the connection between consumers and platforms. In recent years, it has been warmly responded by young consumers who are pursuing new things.

From the user's point of view, there are shortcomings in platform security (payment), real quality of products, purchase price, direct mail/transshipment (freight) and so on.

Nowadays, in order to improve their authenticity, many overseas purchasing agents start shopping on the spot, show you the purchasing process, and ask the counter sisters to explain the products. In fact, they have a special purchasing team, which only does live broadcast, does not purchase goods, keeps asking customers to pay, and then accepts orders and sells them to customers with their own fakes. Or just forward someone else's live video.

It can be said that from logistics to receiving goods, from live broadcast to delivery, from supply to transaction, it is all in one step. Having said that, I just want those who are superstitious about overseas procurement to open their eyes and find acquaintances and friends or reliable procurement. There are also many conscientious purchasing personnel in a strong purchasing team.