At the beginning of the century, the Italian Gucci lived in London and Paris, and he gradually got to know the clothing taste of local fashionistas. 192 1 After returning to Florence, he opened a shop specializing in high-end luggage accessories and equestrian supplies, selling exquisite leather goods made by the best local craftsmen and marked with GUCCI logo. In just a few years, this store has attracted a group of customers with domestic and foreign backgrounds. This great success prompted Gucci to open its first branch in Rome on 1938.

After World War II, due to the lack of raw materials, Gucci designed a bag with bamboo joints instead of leather handles in 1947, which is still a classic. In 1950s, the red, green and red stripes on the belt were used as decorative patterns of accessories by Gucci, which became another logo design of this brand. At 1953, Gucci's brand reputation has been in full swing. This year, Gucci died, and the company's new york branch also opened in the same year, which marked the beginning of Gucci's attack on the global market. In 1960s, with the establishment of branches in London, Paris and Palm Beach, Florida, Gucci, a famous Italian brand representing fashion and taste, gained a firm foothold in the most important market in the world. In the late 1960s, "GG" officially became the brand symbol of Gucci.

1970, Gucci's global expansion points to the Far East, and Hong Kong and Tokyo have their own specialty stores. In the early 1980s, the leadership of Gucci was held by Mauricio Gucci, but at this time, the internal disputes of Gucci family affected the development of the company, and Gucci's brand image began to decline. From 65438 to 0990, tom ford, an American, joined Gucci as the creative director of the company's women's wear. His arrival heralds the beginning of Gucci's revolutionary change. From 65438 to 0994, tom ford was appointed as the creative director of all products of Gucci Group. In March of the following year, he introduced satin shirts, mohair tops and velvet trousers, which became famous in one fell swoop and created a brand-new image of modern, sexy and Leng Yan. Tom ford drastically rectified Gucci, turning this traditional brand into a brand-new modern spokesperson and making Gucci a fashion representative of young people. During the transformation of European and American luxury brands in 1990s, Gucci undoubtedly redefined her position in the fashion world most successfully.

From 1994 to now, Gucci has been the most influential super heavyweight fashion brand in the world. At the same time, it has gradually attracted high-quality brands in the global fashion industry, and a number of classic brands such as Saint Laurent in France have become members of Gucci Group. 1997, Gucci acquired Severin Montres, a famous Swiss watch factory that has cooperated for 23 years, thus completely controlling its own watch business. From 65438 to 0998, Gucci was awarded "European Enterprise of the Year" by the European Business News Union for its good strategic vision, management and financial operation. From 65438 to 0999, Gucci formed a strategic alliance with the retailer Paris Spring, transforming from a single brand to a multi-brand super fashion kingdom, and then becoming the largest fashion group in Italy. Today, Gucci stores all over the world, involving clothing, leather goods, jewelry, perfume and other products, deeply sought after by global fashionistas.