Fu bag (ふくぶくろ) is a kind of bag or carton that Japanese businessmen put some goods into a cloth bag or carton around the New Year (after Meiji Restoration, Japanese New Year changed to Gregorian New Year's Day) and sold them together. This kind of bag or carton is called "Fu Bag".

For consumers, the blessing bag is equivalent to a discount in the shopping mall, and the expectation of the goods in the blessing bag is also very attractive when buying. Some consumers may be satisfied with the expected goods, but some consumers will be disappointed with the goods they don't need at all. Therefore, there are also comments that the blessing bag is actually a kind of gambling in disguise.

From the merchant's point of view, Fu Bao not only attracts consumers, but also aims to deal with the backlog of goods.

Promotion essence

Although the content of the blessing bag will not be made public in principle, in recent years, many high-priced blessing bags, such as jewelry or high-end home appliances, will be publicly matched with goods sold in advance, or give consumers a certain choice. In addition, in order to meet the needs of consumers to understand the contents of the blessing bag, some merchants will also launch transparent blessing bags.

The above content comes from Baidu Encyclopedia-Fubao.