Entrepreneurial wealth: after 80? Oil girl? How did she make a million dollars a year when she started a business?
Everyone has his own dream of wealth. The formation of wealth is not destiny takes a hand's luck. This article tells the story of an ordinary 80-year-old beauty in the jewelry custom shop, a new industry. Unexpectedly, this young girl with a tender face used to be an oil worker. What kind of twists and turns have oil workers experienced when they switched to jewelry industry, and what experiences are worth learning from entrepreneurs?
Talk about the threshold.
Need professional knowledge and related network resources.
Lu Lingling, the owner of this jewelry custom shop, is just in her thirties. Although her first store in Yanshikou, Chengdu only opened in May this year, she has already started her own business. Personalized customization and high cost performance make many people choose to make customized jewelry. ?
Walking into the store, I saw thirteen small frame glass counters lined up in the middle, three white retro tables and chairs on the left, and various styles of ornaments arranged on the wall cabinet on the right. Although the store is small and slightly crowded, Lu Lingling has set up a VIP room for customers to rest.
When I first met Lu Lingling, she looked petite, like a college student who had just left school. I look younger. Actually, I'm born after 80, and now I'm 30? Lu Lingling is not afraid of her age.
Jewelry is a luxury, and jewelry customization requires professional knowledge. Want to start a business in this line, in addition to the necessary professional knowledge, but also related resources: channels, contacts, circles, customer resources and so on. Obviously, Lu Lingling has her own advantages in this respect. I have done this kind of work in Beijing before, learned a lot of channels and accumulated some contacts and resources. Now many customers are accumulated in the past, and most new customers are introduced by old customers? .
Calculation input
The cost of the store is 3 million, and the cost of raw materials accounts for the bulk.
With customer goals, financial resources are also an important factor. Although the store is small, the cost is about 3 million, of which, the cost of goods and raw materials is more than 2 million, the decoration of the store is more than 500 thousand, and the rent and employment cost of the store. Lu Lingling said with a smile. Although it seems that the cost is more, the risk is less. Even if the operation fails, the gem can still be resold, and the loss is nothing more than rent, water and electricity, and these are relatively few? . ? Now the monthly expenditure is 50,000 to 60,000, and the income can basically guarantee the daily expenditure; If it is in the peak season, now the income is 2? Three times, the average annual income is still nearly 6.5438+0 million. At present, the sales of diamonds account for about 90%, and the cost can be recovered in about one and a half years? . Compared with diamonds, Lu Lingling is more optimistic about the sales market of gems. The price of precious stones is lower than that of diamonds. There are many kinds and customers have more choices. . ?
Look at the market
The competition in Beijing is fierce, and Chengdu is the blue ocean.
If the jewelry customization market is compared to the ocean, then the Beijing market is the Red Sea, and the competition is fierce; Chengdu market is a blue ocean with huge development space. ? Just started in Chengdu, the market has not been fully developed? . Although the prospect is very good, Lu Lingling has no plans to open a branch at present. We intend to build a high-quality boutique club, and at the same time, for the convenience of foreign customers, our website is also under construction and will be opened soon. ?
The knack of doing business
30% cheaper than shopping malls, targeted at specific groups.
Lu Lingling believes that she has achieved an asymmetric advantage with famous jewelry brands through personalized customization and high cost performance. We provide personalized jewelry customization and design according to customer's needs. And because we provide the design and processing of loose diamonds, it is 30% cheaper than shopping malls and more cost-effective? .
The styles of goods in the small shop are all designed by themselves. Unique design, diverse styles and frequent updates are the winning ways for small shops. I have been to other local jewelry custom-made shops. It can be said that our styles and designs are the richest, with more than 300 kinds, and the types of gems are also very rich? .
Jewelry customization needs precise positioning, and specific customer groups make the store more targeted in all aspects. The store is aimed at high-end customer groups, mainly 25? For the 40-year-old and married people, Chengdu is a fashionable city with high consumption capacity and good economic development. Moreover, young people nowadays like such personalized consumption, and successful people also like to enjoy life? .
Having a clear customer base also requires targeted marketing strategies. Through the cooperation with senior clubs, wedding photo studios, cinemas and beauty salons, this win-win model is conducive to improving the visibility of small shops and is more targeted. We named the VIP room of a cinema, and the cooperation with the wedding photo studio was also carried out by attracting customers' commission? .
Character background
Jewelers used to be? Oil workers?
Lu Lingling, 30, has been engaged in the jewelry customization industry for more than four years. ? I used to work in petroleum, because I lost my mother's ring and was introduced to the new industry of jewelry customization by a sister? Lu Lingling still couldn't help laughing that she had the opportunity to enter the jewelry customization industry. ? I met Sister Li, who opened a jewelry custom shop in Beijing, and then we started talking. I feel that this industry is very good. Sister Li asked me to come over and then came in? .
? Change jobs? After that, Lu Lingling began to understand the industry in depth, and also accumulated resources such as customers, contacts, channels and professional knowledge through her work in Beijing, which laid a good foundation for opening a store in Chengdu in the future. ? I like it. I like this development model. Later, I chatted with friends in Chengdu, and they all thought that Chengdu had a good market prospect, so they cooperated to open this store in Chengdu? .
The resources accumulated in Beijing provide a guarantee for opening a small shop in Chengdu. At the same time, with the support of her family, Lingling has no worries. Dad said at that time, you are still young, so do whatever you want. .
Reporter's notes
Resources are the primary factor of success.
If you want to open a jewelry custom shop, you need not only strong financial backing as a support, but also resources as a guarantee. Jewelry customization is a relatively professional industry. Entering this industry requires not only professional knowledge, but also a fixed source of customers and contacts.
Jewelry belongs to luxury accessories, and this consumer group pays more attention to credibility. Newly opened shops, unknown, have no customers, and it is difficult to open the market. At the same time, the necessary channels are also very important, so as to ensure the quality of gems and have a lower price.
Starting a business and getting rich: after 90, selling glasses abroad earned 2.5 million a year!
Before the reform and opening up, life in Chaoshan was relatively poor, so Chaoshan people chose to go to Thailand for development. They have never been back to Chaoshan since they developed, and some have settled there directly, but they still go home to visit relatives. So what else is there in Chaoshan? Overseas Chinese? Say it. Later, life here improved, and fewer and fewer people went to Thailand to develop, but there will still be some Chaoshan people going there to develop.
After graduating from junior high school in 2007, a male classmate in the class went to Thailand with relatives. In just five years, he has changed from a little boy who is wet behind the ears to a promising young man with a car and a house.
He said that when he first came to Thailand, he really wanted to go home because he went there to look for a job, but people turned him down because he didn't know the language. He looked for a job for two months, but he couldn't find a job. Later, on the way to find a job, he saw a China man selling watches at a street stall, or the excitement of people from his own country in a foreign country. He once communicated with that China for a period of time and found that the Chinese uncle was also from Chaoshan. The Chaoshan uncle told my classmates that it is almost impossible to find a job here without knowing the language here. It's ok to set up a stall. Otherwise, we can set up a stall together, and there is a seat next to him that is unoccupied.
This classmate said that he hesitated at first and came to Thailand from China for better development. Finally, he went to set up a stall, but seeing his money decrease day by day, he couldn't even maintain a basic life. So he listened to his uncle and followed him to set up a stall, while my classmate chose to sell glasses. Business was not very good at first, because he didn't know Thai and he was young, so many people looked at him with distrust. Later, slowly, customers accumulated more, and his integrity also accumulated. Many old customers will automatically introduce him to new customers.
His current customers are old customers accumulated in the past five years and new customers newly developed by himself. He used to buy all his glasses in China. I heard that he now runs his own factory and buys a house and a car in Thailand. But now he has his own five pavements, and he is not setting up a stall. He earns about 2.5 million yuan a year. I heard that the uncle who let him set up a stall together at that time is now the manager of their factory.
Five years has made a young man's dream come true, and also witnessed the process of a little boy who is still wet behind the ears becoming a promising young man with a car, a house and a future.
Start a business and get rich: family? Women and men? Accidentally encounter business opportunities
Earn 600 thousand a month. Unexpectedly, it is a family? Women and men? You can also find opportunities to make money. Two years ago, I was in Wuhan, Hubei Province, and I was one of many office workers. I usually have no hobbies. I like to go shopping with a trolley after work, and then go home and cook by myself. A typical family? Women and men? . Over time, I found that the handle of the trolley suddenly changed. So? Naked? There are all kinds of advertisements on the front and both sides of the trolley. After working in Chongqing, I found that the supermarket trolleys were bare. This discovery made me suddenly realize that I could totally move Wuhan Ji to Chongqing! This sudden idea made me not only jump out of the working class, but even earn about 600 thousand a month.
Shopping in the supermarket? Gold mine?
At first, after I found the supermarket trolley advertisement in Wuhan, I just sighed: Now the advertisement is really pervasive! A year ago, after I moved to Chongqing, although my job changed, my hobbies remained the same. I still like to stroll slowly alone. I visited the supermarket in Chongqing for a few days and found something special on the trolley in the supermarket. Clean? There are no advertisements.
At that time, I thought: it is possible that the supermarket trolley advertising market in Chongqing is still blank. After discovering this information, I visited all the supermarkets in the main city of Chongqing. No one, no two, no supermarket. I am very excited at this moment, and I realize that this is a huge potential opportunity.
But it is funny that although I found the opportunity, I have no practical experience. What were we going to do? I was ambivalent. On the one hand, I am afraid that the market will be robbed by others. On the other hand, I really have no operational ability. Finally, I made up my mind to study in other cities at once.
Go back to Wuhan to inquire about business opportunities.
My idea at that time was very simple. As the market in Wuhan is mature, I can learn from the advertising companies there and then move directly to Chongqing. This is the way to occupy the Chongqing market as soon as I come back.
After returning to Wuhan, after some probing, I slowly understood the truth. In fact, the whole operation is not complicated. A single trolley is not media, but a network of hundreds of trolleys is media. Supermarket is a commodity market, and commodity display itself is a channel to spread commodity information. The consumer groups here have a certain purchasing power. Most of them are young people aged 20-35, and some of them are middle-aged and elderly people with a certain fixed income, which matches the target consumer groups of brand customers. Adding an advertising box to a trolley in a large supermarket is actually a mobile advertisement.
The supermarket has a large passenger flow. As an auxiliary tool for supermarket shopping, shopping cart is reused with a large number of consumers every day. Intimate contact? No matter who it is, it is easy to see the advertisement on it. With car advertising, etc? Media on the way? In contrast, the target of tram advertising is more direct. Hit rate? Higher. A survey from the advertising market shows that 40% of the respondents have paid attention to the advertisements on trolleys, which shows that advertising in this way is not offensive.
More than 300 supermarkets have become advertising carriers.
After re-examining the market, in May 2009, I returned to Chongqing to register an advertising media company. After that, things are very simple, and they operate in full accordance with the mature models of other cities.
First, I signed an agreement with the supermarket. At first, I chose the nearest Chongkelong supermarket Yongchuan store. My feet were shaking when I walked into the supermarket gate. I have no theory and no practical experience in cooperating with supermarkets. After wandering around the door for two steps, I got up my courage. Now that I'm here, I must win. Who knows, the process of docking with the supermarket was unexpectedly smooth. Under my guidance, the person in charge of the supermarket saw the implementation plans and achievements of other cities and immediately found this opportunity to make money effortlessly. At that time, the cooperation plan was finalized.
In the agreement, we agreed that the advertising company can use the position of the front armrest of the supermarket trolley and both sides of the car body to post product image advertisements that do not exceed the size of the car body, and give the supermarket a certain income share.
It's much easier to win over other supermarkets after getting the first one. Within a month, Nanping's Chongbai, New Century, Chongkelong and Trust-Mart successively signed contracts with me. Since then, I started from the main city of Nanping and expanded to other districts. So far, more than 300 supermarkets have signed agreements with me. Here comes the cinema with a monthly income of 600,000.
At first, the advertisers I was looking for were mainly products that had already entered the supermarket. For example, Uni-President, Master Kong, Wang Laoji and Wuliangye. As I expected, advertisers didn't understand at first. They believe that when shopping in the supermarket, consumers often look directly at the shelves and don't care what is posted on the trolley. I'm afraid not many people actually buy advertising products. Finally, I used many facts from other places to convince my customers. For example, I quoted statistics from Beijing and Shanghai. In a large supermarket, according to the release time of three months, no less than 2 million advertisements were placed. Compared with other forms of advertising, advertisers need to pay more than five times the cost to achieve the same effect.
Now my monthly income can reach about 600,000, and the market is still expanding. At present, stimulated by the large-scale demolition of outdoor advertisements, the business volume of trolley advertisements has also increased substantially. Even customers outside the supermarket began to pay attention to the advertising market of trolleys. For example, Wanda Cinema has signed an advertising contract with me.
However, with the gradual expansion of the market, competitors have come. Recently, I received news that an advertising company in Xi 'an will soon enter Chongqing. From my experience, there are many opportunities to make money all the time in life, depending on whether you are ready, even if it is plagiarism, as long as you can make money.
Expert review
? By other's faults, wise men correct their own. For ignorant people, imitation is the most effective way to start. ? After learning about the successful cases of imitation, Jin Jie, a professor at Chongqing University and deputy director of Chongqing SME Incubation Center, said that for Beijing, Shanghai, Shenzhen, Wuhan and other regions where creative economy and new media forms started earlier, Chongqing's related industries are still in their infancy. In order to find business opportunities that can survive for a long time at this initial stage, the simplest and most effective way to survive is to imitate their successful model. But imitation should also pay attention to methods, not simply imitating the expression of business model, but deeply understanding the essence of this successful model, and then combining the characteristics of Chongqing's own market to develop, so that there will be no embarrassment of learning from others.