Open a new beauty salon 1
1. If you buy VDS or Youlanbeier shampoo within 7 days of opening, you can enjoy 1 yuan perm or 1 yuan hair dyeing service.
2. Send travel clothes when you enter the store (male: one shampoo and one conditioner; Female: one shampoo, one conditioner and one elastin);
3. Send members' stored value cards immediately after 7 days of opening, 20 for deposit 100, 80 for deposit 300, and 500 for deposit 130. At the same time, future projects enjoy a 6.8% discount on the membership price, and products enjoy a 7.5% discount on the membership price;
4. 7-day recording discount for card opening: 150 yuan (15 times) shampoo card, only 100 yuan (15 times);
5. Milan dazzled a low-temperature biochemical perm and sent a bottle of 68 yuan Springsteen;
6. With the attached volume of the opening leaflet, we will make a direct reduction by telegram 10 yuan;
7. After 7 days of opening, you can enjoy 7 times free service when you buy 380 yuan Victoria Membrane;
Note: Make and print 3000 leaflets, and pay attention to the distribution groups when distributing leaflets.
Sponsor three large bars nearby for publicity activities three days before and after the opening, and the prizes will be provided by our store.
First prize: British ENPIR Victoria Value 380 yuan film reversal set, for our use only (1).
Second prize: VDS olive oil 160 RMB nursing set (2 persons).
Third prize: reward 3 times (5 people) with a shampoo card.
Fourth prize: Enjoy a 50% discount on articles during the opening period with bar coupons (10 people).
It is required to publicize the opening date, place, name and preferential policies of the bar in the lucky draw.
From more and more information, telephone calls, emails, QQ messages, and the classification of shop consultation questions made by my teaching assistants, it can be seen that a large number of business managers are asking questions about shop promotion activities. I will briefly explain the relevant contents of the store activities and repay everyone's trust in me.
Let me first divide the store activities into two aspects: new store activities and old store activities to talk about this problem:
The content design of new store opening activities depends on the overall positioning of the store, such as customer level positioning, team level positioning, store decoration style positioning, store business model positioning and so on. Second, what is the purpose of designing this activity? Is it to increase performance, to enhance the visibility of the store, or to show the strength of the team? The purpose of the activity is different, and the content of the designed activity is also very different. So the activities are different. However, many shop opening activities we saw were very similar, so the result was that they were all similar and failed. Therefore, the opening activities of new stores are not designed casually, so we should refer to the positioning of the above information.
The content design of the opening activity of the old store is relatively simple, because you can refer to your previous store operation and the operating data in the store as a reference. Most of the activities of old shops are a kind of promotional business planning under the circumstances of unsatisfactory performance, too few guests or too much competition. Therefore, the purpose of the old shop activity is to increase the number of guests, or to increase the consumption amount of each guest. Before we start the design activity, we must understand it. From a professional point of view, the activity is that there is a problem in the operation of your store, that is, a lesion has occurred. How to use the data of the store as a reference to prescribe a prescription for treating this disease? Otherwise, if you perform better than you think every day, you will be too lazy to engage in activities. Therefore, doing activities without reference to data is the same as taking medicine when you are sick. For example, there are 600 customers in your store every month, 450 people can be permed, and only 100 people can be dyed. If the activity you designed is a 50% discount on perm, then your activity is a failure. However, I found that many managers in China designed a lot of such activities when designing activities, and finally lost their performance and employees. Therefore, our managers should standardize our business processes, keep data and reference data at any time, and don't rely on feelings to do shop promotion activities in the future.
I. Preparation for roadshow promotion activities
Pre-preparation:
1. Who should promotion serve and what purpose should it achieve? .
2. Make clear why you want to engage in promotional activities.
3. The location, time and activities of the event.
4. Understand the location of the event and communicate with relevant departments in the community.
Material preparation:
1, round or square glass table, with a hair salon logo (silk screen printing or pasting is acceptable) in the center of the table, and 3 or 4 chairs.
2. It is necessary to provide a net-pulling exhibition frame or exhibition frame to show the image of the event. When the exhibition frame is opened, pay attention to the wind direction and size of the weather and fix the exhibition frame in time.
3. If a large arch is placed in the roadshow promotion, it is necessary to check the location of the event before the event, determine the placement position, power supply, check the quality of the arch and the blower.
4. If there are TV sets and related audio and video equipment in the roadshow promotion, the equipment should be commissioned and debugged before the event to ensure the smooth progress of the event.
5. Roadshow promotion must prepare product samples, demonstration props, publicity materials, leaflets and various exhibition boards for customers.
6. Roadshow promotion activities are aimed at direct customers, and small items such as pens, paper, gifts and drinking water need to be prepared.
Personnel preparation:
1: business people 1-2 (business people must have some experience in products and activities), plus 2~4 girls for promotion (A: generally young women, preferably young, close to the height 162CM or above).
2. Business people will be dressed (usually dark suits, white shirts, dark leather shoes, badges); The salesgirl wears the uniform promotional clothes of the hair salon (note: shoes must wear dark high heels and the uniform angel hat of the company).
3. Pre-job training must be given to the promoters before the activity (the training contents include: promotion purpose, promoter position, promotion etiquette, data transmission, hairdressing knowledge explanation, customer communication, and clearing the field after the activity).
Two. Declaration of activities.
This is a necessary procedure, and regional activities can only be carried out with the approval of the company.
The content is the examination and approval of scheme and expenses.
1. Activity plan: background analysis; The purpose of the activity; Time, place, participants, form and content of the activity; Activity operation control; Emergency measures and so on.
2. Expenses: expenses required by the activity and within the budget.
3. Community activities.
Product display, how to attract passers-by and permanent residents to participate, product display consultation, appointment registration.
Description: The purpose of the activity is to let the potential consumers around the hair salon know the brand of the hair salon and the hair products when choosing a hair salon. Active communication focuses on letting the audience know about hairdressing knowledge and characteristics.
Three. Development of activities
1, when the activity is carried out, we should first pay attention to the rising popularity and the interaction between the audience and the promoters.
2. Pay attention to the object of data transmission (some of which may be the intelligence personnel of rival hair salons) and its key objects.
3. Pay attention to the order and norms of the scene, and collect the contact information of interested and interested audiences during the explanation and publicity of the hair salon project.
Four: End of the activity
After the event, you must clean up the site first, and then clean up, classify and package the promotional materials for the next use. Secondly, after the activity, focus on summarizing the activity, analyzing and focusing on paying a return visit and follow-up service to the intended customers.
Opening activities of new beauty salons II
Promotion theme:
After the Mid-Autumn Festival on the 11th, the hairdresser keeps giving gifts and surprises!
Promotion time:
20 _ _-20 _+September 27th-June 8th, 00.
Promotion purpose:
1, through these two days of promotion, improve the popularity and brand influence of hairdressing salons;
2. Increase new customers and stabilize old customers;
3. Stimulate customers' desire for Mid-Autumn National Day consumption and increase the turnover of hair salons;
4. Make customers feel good and enhance brand image.
Initiate activities
(1) Hairdressing Package with Big Discount
On the day of the event, the hairdressing shop launched a hairdressing package of 65,438 yuan +0.88 yuan, including shampoo, scissors, blow-drying, dyeing, ion perm and styling, which provided all-round services for customers who entered the store during the Mid-Autumn National Day. At the same time, they also attach a statement that they are not satisfied with a week and can do it again for free, so that customers can enjoy quality service.
(2) Limited hairdressing package
Nowadays, many merchants like to make limited edition promotional packages to win the favor of customers. Indeed, many customers will be attracted by the limited edition. At this point, the hairdresser can also introduce the top ten customers who entered the store on the day of the event to enjoy the hairdressing package of 100 yuan, including haircut, ceramic perm, nursing care and, of course, small gifts carefully selected by the hairdresser.
(3) Group purchase hairdressing package
Nowadays, many young people like to buy things online. Not only are the prices favorable, but the quality is also guaranteed. Therefore, some hair salons will also do holiday group buying promotions on the group buying website, so doing a good job in the promotion content is to attract customers' desire to group buying.
Hairdressing shops can return to 200 yuan and 50 yuan during Mid-Autumn Festival and National Day, or the top 20 customers can enjoy the high-end hairdressing products improved by the hairdressing shops.
(iv) Family Hairdressing Package
As we all know, we all need a haircut and hair care, so the hair salon can launch a family hairdressing package for parents to take their children to have a haircut. Hair salons can also let hairdressers design some mother-daughter hairstyles or father-son hairstyles to drive the whole family to have a haircut together.
Precautions for promotion
1. We should ensure the quality and safety of all hair products before holding promotional activities in the hair salon to avoid harming the safety of customers.
All the staff in the hair salon should know their job responsibilities well in advance, that is, know what to do in the promotion activities to avoid confusion.
3. After the hairdresser has made the promotion plan, it is necessary to start some activities, such as making booths, posters, or microblog promotion, so that customers can understand the promotion content of the hairdresser.
Opening activities of new beauty salons 3
I. determine the date and duration of the activity. (April 6)
Second, the form and purpose of opening activities: performing gongs and drums in front of the beauty salon, combining song and dance performances with service consultation, sales of prize-winning products and promotion of beauty salon business projects, enhancing the overall image and popularity of the beauty salon, attracting new customers, stabilizing old customers and increasing turnover.
Third, the theme of the event: big rewards for the opening ceremony, song and dance performances.
Fourth, the reward method: divided into three rounds.
1, the first round of lucky draw: Anyone who buys a 88 yuan card on the spot can participate in the lucky draw. The prizes are as follows: ① 10% people get a free tour of Zhuhai Haiquan Bay. ② The other 90% of the people won the following prizes: 300 yuan nursing project, 200 yuan nursing project, steel porcelain household cover, jewelry box, shawl, stainless steel water cup, eyelash curler or puff.
2. The second round of lucky draw is free. All winning customers will participate in the second round of lucky draw.
3, the third round of lottery free Korean lottery customers who won the Korean lottery participated in the third round of lottery.
Verb (abbreviation of verb) notification form: send the bill, call the old customer 1, and send the bill 3-5 days in advance until the event day. 2. Call old customers 3 days in advance.
The determination of the intransitive verb gongs and drums, dancers and singers 1. Contact the gong and drum team in advance. 2. Determination of dancers: Consider inviting professional dancers from professional dance schools to perform aerobics, rhythmic gymnastics, disco and other fast-paced dance music. Four to six people is good. 3. To determine the singer, you can consider inviting a band. The band has 1~2 singers. 4, the host is determined 5, the beauty salon staff prepare small performances (1~2, hand-made, chorus, etc. )
Seven, before the venue is determined (a week ago)
8. Prepare publicity materials 1, and arrange two colorful balloon arches in front of the door. Beauty salon banner: big reward for opening. 3. Prepare leaflets: 1000 copies. 4. Prepare a business card for the store. 5. Preparation of vouchers. 6. Registration of consumption, rewards and customer information during the activity. 7. Product posters, product manuals, price lists, etc. 88 yuan card
Nine, equipment preparation: audio, microphone, background music, color TV for skin tester, power socket for instrument.
X. product preparation, prize preparation 1, sales product preparation 2, prize gift preparation.
XI。 Other preparations: 1, product booth, tablecloth. 2. Lottery box. 3, organize all employees to conduct etiquette, product knowledge training. 4. Organize all employees to learn the plan and master the gift-giving method. 5. Personnel are responsible for division of labor.
Twelve, the day before the event, prepare 1 and hang the banner in front of the door. 2. In-store product display: The main products should be placed in an eye-catching position, preferably in the middle of the product display cabinet. 3. Create a sales atmosphere in the store: post posters, product promotion pop, etc. 4. All staff will study the plan again and carry out pre-war motivation and mobilization with the same commitment. Detailed rules for implementation on the opening day 1. Personnel organization 1. The general manager of the activity should be the manager. Responsible for the command, implementation, coordination and problem solving of the whole activity. Master the final interpretation right of the activity. 2. The event host is responsible for hosting the event, mobilizing the atmosphere and explaining the performance. 3. Distribute special activity leaflets. 4. After the customer has finished spending, there will be a special person in charge of the lottery to receive the prize. 2. Site preparation 1, 8: 00 ~ 9: 30, arrange balloon arches, and check the unfinished details such as layout, product information desk, product booth, skin test desk (power supply and socket), prize desk, and placing the landed product POP. 2.9:30- 10:00, the general commander organized a meeting of department heads, and the hosts, dancers, band singers and other heads coordinated. 5, 9: 30 ~ 10: 30, timely beating gongs and drums to wake up the lion. 6, 9: 30 ~ 10: 30, audio debugging, playing background music. Three. The opening performances started at 1 and 10: 30 respectively. (See attached table for the process) 2. During the activity, the host will give a live explanation and ask questions with prizes (beauty salon location, projects, characteristics, activity days, etc. ) and introduce the activities of the day in due course. 3. Consultation will be held at the same time during the activity, and the documents will be delivered continuously on site. 4. During the activity, the activity plan will be adjusted flexibly in time according to the actual situation, and all departments will cooperate closely. This scheme is the most referential and can be flexibly adjusted according to the actual situation.
Opening activities of new beauty salons 4
First, image preparation.
Play, play, 30 minutes to prepare, 3 seconds to impress, 3 minutes to express (concise). Dress yourself up like an expert.
Second, prepare your mind.
Make full mental preparations, fight tough battles and overcome difficulties. There is no shame in not selling for a few days. People who want to send money will feel that they have made a bad start and will leave immediately. At any time, at any time, it is like encountering a battle. You are full of enthusiasm and passion, affecting everyone around you and making you cheerful, happy and happy. That is to say, you should always keep your soul up and enjoy it. Cheerfulness is like a magnet, which will keep wealth invisibly.
Third, the preparation of in-store facilities-to create a warm beauty and skin care environment.
Warm, novel, complete hardware-air conditioning in summer, heating in winter, this is the most yard facilities, sparrows are small but complete, customers around the cabinet.
Display cabinets are placed, and high-end products are mainly in the same series. First, customers can see high-end products, and low-priced products are placed slightly lower. Your diploma, photos, posters and honorary certificates can all be displayed in the exhibition bar. Products must be listed completely, giving people a clear desire to buy. Make-up should be put uniformly, and some green and fashionable decorations should be put. For example, a white box can be placed next to the elegant and beautiful box, which reflects the elegance and nobility of this set of products and the purity and safety of the products. You can put some cucumber vines in summer, which are green, showing a kind of environmental protection and nature. Bedding uses bedspreads, sheets and towels marked by the company (ordered in Sisi's office), which reflects professionalism. At least two sets, change once a week!
A variety of printed beauty project leaflets in beauty salons, including green beauty products. Let every customer read the publicity materials in his spare time before entering the nursing care, and give the read publicity materials to the customers before leaving. The beautician's oral product recommendation left an impression on the customer, so the promotional materials brought back by the customer deepened this impression visually. In addition, posters of beauty salon related products should be hung (pasted) in a conspicuous position in the beauty salon. Certificates of quality inspection of related products and honorary medals of enterprises can build up customers' beautiful self-confidence, especially certificates issued by state institutions, which will play a great role in attracting customers and selling products. Relevant information can be downloaded and printed from the company website -R&D organization website.
Fourth, the preparation of goods in the store
Special products for product demonstration: self-cleaning cream, facial cleanser, water, milk, essence, cream, BB cream, oxygen mask, eyebrow knife, eyebrow clip, eyebrow scissors, physiological saline, absorbent cotton, alcohol, plastic wrap, film guide bowl, mirror, cotton pad, etc.
Verb (abbreviation of verb) preparation of professional knowledge
This is the most important point in all the preparations before opening! Without this item, there would be nothing and no money. Whether the cleansing steps are rigorous and smooth, whether the massage is comfortable and comfortable, and whether the skin judgment is accurate, never prescribe the wrong medicine, otherwise it will harm others and yourself. Without the fastest speed to practice, you can't be impatient. More practice makes perfect.
Six, careful planning, to lay the foundation for good activities.
On the basis of trial operation for one to two months, a large number of experience cards are issued to let acquaintances experience products, rather than selling goods. This is a process of raising fish, and it also paves the way for the gift of the event. If you want to do this project after experiencing eye fire treatment, the fee is 15 yuan 1 time, and the fee is 20.
1 time, laying a good foundation for event giving, introducing customers during trial operation, and seeing the effect.
It was grandly opened two months later, with the theme of celebration. Posters of gifts are posted three days in advance, and sales are not allowed at that time.
Predict the number of stores in advance and call one by one to make an appointment. How to encourage everyone mobilized before the war that day, thank the dealers who came and report the customers in the store. How many customers will be present that day and what kind of situation has been determined. Division of labor:
Issuer (enthusiastic and confident) and receptionist (store manager): familiar with customers, be good at transferring money (as a demonstrator), demonstrating products (as a senior store manager and distributor) and pressing orders (as a distributor with certain experience in selling goods): familiar with the activity plan of the day, good at shaping distribution value and having certain experience in pressing orders.
Do a good job of language and personnel cooperation, introduce the situation, and achieve the sales purpose. Generally, there are not many customers in the county town in the morning, but they make achievements in the afternoon, while there are many people in the town in the morning and few people in the afternoon, but they have certain quality. Try to distribute products to customers. If the customer doesn't get the dealer's order, if you know her well, you must hold her and don't let her go. Pretend to plead with the dealer and ask for more items to achieve the purpose of pressing the order. Do a good job, always be around, grasp the customer's psychology and trends, and look at the dealer's eyes.
Seven. Activity summary
Finally, to sum up the situation of the day, are new customers increasing my sales? Sales are still high, but there are few customers. What is gratifying is the number of customers. You must check the customers, not the money, six months before the opening. Customers are expanded wealth. Which customer needs what kind of products, but doesn't?
Buy, be sure to write it down and continue to do follow-up introduction and service. Which customer is equipped with week care and not with day care? Give a trial product and see the effect after use.
Opening activities of new beauty salon 5
(1) Successful promotion cases:
Customers come to the store to wash their hair fifteen times a month and get a free perm.
Through such promotional activities, several purposes can be achieved.
1. We can set the price of free perms at 300 to 500 yuan, which can change customers' consumption habits in the future and improve their consumption level.
2. Shorten the consumption cycle. Customers may perm their hair once every three months, but because of the free perm in the store, the perm cycle is shortened and changed to once every two months.
3. Old guests bring guests. Activity design is not limited to washing your own hair. A customer washes it less than fifteen times a month. So old customers will bring friends and family to the store to wash their hair, and these people will become new customers.
4. Increase the name of the designer and the popularity of the store. If the old guest is satisfied with the designer's service, the guest he brings will definitely name the designer's service, which can increase the naming degree. When carrying out this activity, it may be necessary to publicize it through the media (leaflets, etc.). ), this will cause a shock in the business circle, and as a result of word of mouth, the popularity of the store will also increase invisibly.
Such activities are bound to mobilize all the manpower in the store, and the number of customers coming to the store to wash their hair will increase, and the store will be busier, but in order to achieve the purpose of promotion, the service quality must be more exquisite. Perm is free, but you should be more diligent than usual. All mobilization will definitely boost morale and achieve the effect of increasing team spirit.
6. When the whole activity is completed, the skills of employees will be improved.
Many people may suspect that a free perm may cause losses in the store, which is not worth the loss. Actually, it is not, because the customer will not reduce the number of perms because you give him a free perm, and he may change from four times a year to five times a year. In addition, the boss only needs to pay more perming water and assistant bonus, the amount is probably from 50 yuan to 80 yuan, but he can get great benefits with such a small cost, because the number of times customers come to wash their hair is greatly increased, and the profit is far higher than the cost of perming.
For such activities, the boss does not have to worry about the cost, but can improve the performance, the performance of the designer can increase, and the bonus of the assistant is expected to increase.
(2) Failure case of promotion: 60% discount on perm.
Discount activities that are considered to improve performance have the following disadvantages:
1 Reduce in-store income. The original price of a perm may be 200 yuan, because it is 60% off, so it is 120 yuan, and the store lost 80 yuan's income.
2. Discount is not attractive. For an old customer, he has never come to the shop to have his hair permed because of the discount. He probably wanted to have his hair permed. For a new customer, discount is not attractive because there are too many discount activities like this.
3. The consumption level has dropped. Originally, guests might be used to perming 200 yuan's hair, but now they just need 120 yuan. In this way, his consumption habits may become 150 yuan, and his consumption level will decline.
4. the cycle is extended. Guests originally need to come to the store for a perm every once in a while, but because the store regularly holds promotional discounts every year, guests will deliberately wait until the discount period before perm, which invisibly prolongs the perm cycle.
Important matters to be mastered in discount activities
If the promotion activities are not set properly, it will not only fail to promote sales, but also lead to the opposite effect. However, the case of [60% off perm] mentioned above is not completely infeasible. If we can master several elements, we can still turn resistance into help, turn negative into positive, and achieve the goal of improving performance.
1. Improve the consumption level of customers. Customers used to burn 200 yuan. At this time, we can suggest that he change to 500 yuan. He can enjoy better service without spending a dime more. From then on, the loss of discount will be balanced by increasing the unit price of consumption, so that the income in the store will not decrease.
2. Old guests must be born to old guests, that is, guests bring guests to the store for consumption. We must find ways to get old guests to bring new guests during the discount period, so that the implementation of this activity is meaningful.
3. Don't inform the customer in advance. If customers know the news of the discount in advance, it is likely that customers will wait until the discount before perm, thus prolonging the consumption cycle.
If the guests only know that it is a discount period when they come to the store, they will probably have a perm in advance, which will shorten the consumption cycle and achieve the purpose of discount promotion.
If you can't grasp the above three points, you are doomed to fail. It is better not to implement it, lest the loss outweigh the gain. In the past, many hair salons successfully implemented discount promotions, but some failed. That's the reason. In addition, discount promotion may lead to a rapid increase in the number of tourists in the current month, but the number of tourists in the first two months has decreased significantly, which must be carefully considered when implementing discount activities.
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