After more than seven months of intense preparation by all the staff, CTV shopping has been completed. During the broadcast period, from 8: 00 a.m. to 24: 00 p.m., CCTV CTV Shopping Channel broadcasts 16 hours of TV shopping programs every day.

In terms of column setting, according to different product categories, it is divided into seven sections: Happy Home, New Vitality, New Culture Products, Entering E Age, Innocence, Popular Carnival, Brilliant and Elegant, and TV shopping business is carried out for five categories of goods, such as living home, cultural leisure, 3C information, children's products, beauty and skin care, and jewelry.

Relying on the brand advantage of CCTV, CTV Shopping integrates the resources of the "trinity" three-dimensional communication marketing platform composed of CCTV, digital and network, creates a store-free sales channel, reduces the shopping cost of consumers, and enables consumers to truly experience a portable, comfortable and safe shopping experience and lifestyle.

CTV shopping builds the most credible TV shopping brand, leads the healthy growth of TV shopping industry and promotes the construction of industry credit system, which shows the infinite potential of this new consumption model, and its amazing development speed shows the vigorous vitality and broad prospects of a new generation of TV shopping.

This is a leap and integration between economic groups, and it is also a perfect link between media power and circulation market. CTV shopping brings into play the interactive synergy effect of value creation functions such as brand promotion, sales and service, and creates a unique trinity business model of "media fee+purchase and sale price difference+sales share" to provide customers with more comprehensive integrated marketing services. The commercial value of "TV shopping brand flagship store" has been unanimously recognized by customers and has become a continuous driving force for customer growth.