Long Shang, Chinese name is Long Xiang. From 65438 to 0948, Jean Cassegrain founded the French luxury leather brand Longxiang in Paris, whose products include leather handbags, bags, shoes, travel goods, fashion accessories and women's ready-to-wear series. Its iconic product is Le Pliage handbag, which is made of lightweight and durable nylon, and its design style is simple and fashionable, which is deeply loved by consumers.
Jean Cassegrain introduced the world's first tube sleeve made of luxury leather, and then gradually expanded the product category from smoking utensils to other leather products, such as wallets and passport holders. Longxiang has more than 1500 retail stores in more than 80 countries around the world, including more than 300 boutiques, all of which are located in world-famous and prestigious streets.
Creative development of longchamp
In 1950s and 1960s, the products of short stories began to appear in French films, especially those of jean gabin.
In 1970s, Longxiang continued to cooperate with the art field and launched a limited series of bags designed by Russian artist Serge Mendjiski. 197 1 year, the design of stitching leather with other materials was applied to the dragon bag.
In 2004, Longxiang started to cooperate with independent designer Thomas Heatherwick for the first time, and * * * cooperated with him to design a spiral zipper bag, which sold well that year.
In 2004 and 2005, Longxiang cooperated with Tracey Emin to launch a personalized luggage: a handbag made of fabric and leather, named "Me Every Time".
Longxiang began to cooperate with American designer Jeremy Scott in 2005, and Jeremy injected new design concepts into Longxiang's classic Le Pliage series and other series every season.
Reference to the above content: Baidu Encyclopedia -longchamp