2018 July 19, the Fortune Global 500 list was released, and Dior ranked 208th. The list of the world's top 500 brands in 20 18 years compiled by the world brand laboratory was announced, and Dior ranked 62nd. 20 19 Fortune Global 500 released: ranking 187. Interbrand ranks 82nd among global 100 brands.
1 and 1946, the first Dior boutique was established. From 65438 to 0946, Mr. christian dior, a fashion designer, happened to meet Marcel Baussac, a business tycoon. They hit it off at 30 rue Montaigne, the most elegant and noble street in Paris. They formally established their first personal fashion store, with 85 employees and an investment of 60 million francs. The decoration of the whole store is mainly based on Mr. Dior's favorite gray and French Louis XVI style. 1947 launched the first clothing series, 1947 spring and summer clothing series, which shocked the global clothing industry with a "new look" style. In the same year, the first bottle of perfume named "Miss Dior" was known to the world, followed by "Diorama" and "Diorissimo". Christian dior Perfume Company was established. 1949 launched 1949 to 1950 autumn and winter clothing series. Within 8 days, the company has received orders for 1200 skirts and set up a glove and stockings department. 1952 began to relax the waist curve and improve the skirt. 1953-1954 was introduced in 1953, and the skirt length was shortened to 40 cm from the ground. Christian dior opened his first shop in London. H-type is to reduce the shoulder width and increase the hem of the skirt, as well as the Y and spindle series released in the same year. In the same year, autumn and winter clothes from 1954 to 1955 were launched.
2. Dior gave a lecture at Sorbonne University in Paris, which attracted more than 4,000 college students. Yves Saint Laurent joined Christian Dior as Mr. Dior's assistant. Mr Dior died of a heart attack. Yves Saint Laurent became Mr. Dior's successor, responsible for Dior's fashion design. In the same year, Dior appeared on the front page of Time magazine. Yves Saint Laurent, assistant of Dior 2 1 year-old, successfully launched his first fashion collection "trapeze". 196 1 launched the spring/summer collection of 196 1, and Hollywood star Liz Taylor ordered 12 skirts at one go.
3. Overview of Series Products According to Dior official website in September, 200212002, Dior range of brands includes bags, small leather goods, high-end ready-to-wear clothes, shoes, fashion accessories, jewelry series, watches, fragrances, cosmetics, skin care products, children's wear, home and so on. Ladies boutique bag series: handbags, handbags, super mini handbags, mini and chain handbags, messenger bags and backpacks, travel accessories, shoulder straps. Small leather goods: handbags, long wallets, clips and accessories, craft accessories, short wallets. Advanced clothing: coats, dresses, skirts, shirts, pants and shorts, knitwear, T-shirts, denim series. Footwear series: flats, sandals, boots and booties such as high heels, sports shoes, sandals, sandals and ballet flats. Popular jewelry: earrings, necklaces, bracelets, rings, brooches and accessories. Accessories series: silk scarves &; Mitzah scarf, sunglasses, belt, shawl, hat&; Gloves, shawls &; Cloak, socks. Jewelry series: rings, earrings, necklaces, bracelets, engagement rings, wedding rings.