Hermes started from producing high-grade harness in its early years and has a long history of 180 years. The whole brand, from the whole to the details and specialty stores, is full of rich and profound details with horse culture as the core.
Brand history
Hermes, 180 years of history, passed down from generation to generation. With exquisite craftsmanship and endless imagination, it has become the most artistic high-end brand in France. Exploring this long-established French company, we can find many interesting stories: Hermes, which is famous for producing scarves and ties, actually started from producing saddles and harnesses.
/kloc-In the 9th century, in Paris, France, most residents kept horses. 1837, Thierry Hermes opened the first harness shop in Basse-du-Rempart Street in the bustling Madeleine District.
His harness workshop made all kinds of exquisite accessories for the carriage, and Hermes' harness could be seen in the most beautiful four-wheeled carriage in Paris at that time. Hermes craftsmen carved every product like artists, leaving behind many masterpieces handed down from generation to generation. In the 1867 World Trade Fair, Hermes won the first prize for its exquisite craftsmanship.
1879, Thierry's son Charles-Emile Hermes expanded his family business. He not only moved Hermè s head office to No.24, the famous suburb of Paris, but also made Hermè s go out of Paris and go to European countries. The high-grade harness made by Hermes was deeply loved by European aristocrats at that time, and its brand became a typical representative of luxury consumption in France.
Emile-Maurice Hermes, the third heir of Hermes, is very keen on art and has many private collections. These treasures are preserved in the Hermè s Museum, which is still a pilgrimage site for many designers. In the 1920s, Hermes enterprises expanded their products to handbags, travel bags, gloves, belts, jewelry, notebooks, watches, ashtrays, scarves and other products. Art has a great influence on Hermes' product design, which makes Hermes' products keep the romantic artistic style of the French.
From 195 1, Hermè s was taken over by Emile's son-in-law, Robert Du Masi. Since the 1960s, Hermes has successively introduced perfume, suits, shoes, porcelain and other products, becoming a representative of taste that spans all aspects of life. Robert Ma himself is also an excellent silk scarf designer, and his management has made Hermes silk scarves highly appreciated all over the world. From 65438 to 0978, Jean-Louis Dumas, the fifth descendant of Hermes family, became the chairman and CEO of the group. He developed new products such as watches and table ornaments, which gave Hermes new materials and breath.
In 1980s, the fashion of clothing symbolizing identity returned, and Hermes developed rapidly with an unexpected trend. Hermè s boutiques around the world have become gathering places for celebrities, such as Princess Kelly of Monaco, Duke and Duchess of Windsor, movie stars Sammi Davis Jr. and ingrid bergman. 1956, when Grace of Monaco was pregnant, Grace Kelly, a famous Hollywood actress, attended a public occasion. Facing the camera of enthusiastic media, she involuntarily blocked Hermes Kelly handbag on her body to cover up her pregnant belly. The famous American magazine Life just captured this rare picture and used it as the cover. Suddenly, the name of Hermes Kelly handbag spread like wildfire, and this shot became a historic picture, which once attracted the attention of the whole world. Other brightly colored leather products, comfortable cashmere shawls, dazzling jewels and silk ballet slippers are also favored by ladies. For men's wear products, Hermes has introduced leather jackets with exquisite lining, twill mud casual clothes, energetic sports coats and fancy silk ties.
From 65438 to 0978, Jean-Louis Dumas, the fifth descendant of Hermes family, became the chairman and CEO of the group. He developed new products such as watches and table ornaments, which gave Hermes new materials and breath.
In addition, the leather bag is one of the most successful products of Hermes. It takes several years to order a "Kelly bag" by Hermes, because each piece of leather has to go through many complicated steps. This kind of leather bag bears the manufacturer's logo. The same craftsman is responsible for both repair and maintenance. This rigorous production is the reason why it is expensive.
Today, the headquarters of Hermè s Group is still located in the famous Fu Bao Avenue, and its products are distributed in hundreds of specialty stores in more than 30 countries and regions around the world. After five generations of inheritance and more than a hundred years of glory, this group kingdom, which started with harness manufacturing, still maintains classics and high quality and stands in the luxury consumption kingdom with its traditional spirit.