Big-name jewelry counters refer to Cartier, Tiffany's, De Beers, Paris Champagne, etc.

Features: leading the trend.

Almost every style of these big names can become a classic, such as Tiffany's classic six-claw diamond ring, Cartier 1895 diamond ring, Harry Winston's classic logo diamond ring and so on. These styles are imitations of many brands; In addition, the big diamond ring is also a symbol of identity and status, especially in social occasions, which will add a lot of color to you.

But the more well-known brands, the higher their costs, such as brand promotion, store operation, advertising space, celebrity endorsement and so on. , with goods, etc. These all require a lot of expenses. In the end, these costs will be allocated to each diamond ring, which will increase the overall sales price of diamond rings.

2, ordinary shopping malls jewelry store

Ordinary shopping malls and jewelry stores mainly refer to non-chain jewelry stores and counters in cities, or small shops in towns.

Features: look at the goods on the spot

Most people who buy diamond rings in this channel are local residents. They can try them on at the counter directly, and they can directly know what style they are suitable for, how big their finger ring number is, and so on.

However, most of these jewelry stores have no advantages, and most of them copy the same models of big brands. Besides, due to the cost of rent, their prices will not be too low.

3. E-commerce jewelry brand

E-commerce jewelry brands, such as a treasure, are all kinds of jewelry flagship stores in the east, but these stores are mixed, so it is necessary to screen reliable merchants.

Features: low price

These jewelry stores generally work in office buildings, and the cost will be lower than that of physical stores. In addition, the e-commerce channel is more convenient to compare prices, so due to the influence of competitive brands, its price is generally not too high, and the diamond ring with the same quality grade is basically lower than the physical store.

Judging from the characteristics of the above three different channels, it is more cost-effective to buy diamond rings online.