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Analysis on the Current Situation of E-commerce in China
As an important industry of modern service industry, e-commerce is known as "sunrise industry and green industry" and has the characteristics of "three highs" and "three innovations". "Three highs" means high human capital content, high-tech content and high added value; "Three Innovations" refers to new technologies, new formats and new ways. The integration of people flow, logistics, capital flow and information flow is a summary of the core value chain of e-commerce. E-commerce industry has the advantages of market globalization, continuous transaction, low cost and intensive resources. Looking at the global e-commerce market, the development of different regions is unbalanced, showing the situation of "three pillars" of the United States, the European Union and Asia. The United States is the first country to develop e-commerce in the world, and it is also the most mature country in the world. It has been leading the development of global e-commerce and is a mature and developed region in the world. The development of e-commerce in the EU started later than that in the United States, but it developed rapidly and became a leading region in global e-commerce. As a rookie in the development of e-commerce, Asia has great market potential, but its development speed and share in recent years are not ideal, and it is a region with sustainable development of global e-commerce.

Global B2B e-commerce transactions have always occupied a dominant position. Since 2002, it has shown a trend of sustained high-speed growth. In 2007, the global B2B transaction volume reached US$ 8.3 trillion, and it is expected to maintain a growth rate of more than 40% in the next few years. By 20 10, the B2B transaction volume will reach 26 trillion US dollars, which is more than 30 times higher than that in 2002.

Overall, the development of global e-commerce is growing at a high speed. With the development of global e-commerce, the development momentum of e-commerce in China is increasing. The development of e-commerce in China presents typical characteristics of block economy. The southeast coast belongs to a relatively developed area, the north and central parts belong to a rapidly developing area, and the west is relatively backward.

Analysis of e-commerce market: In the early stage, China e-commerce market continued the high-speed value-added momentum of e-commerce in 2007, but in the later stage, due to the global financial crisis and development bottleneck, the growth of transaction volume slowed down. But overall, the development of e-commerce market in China is still progressing steadily. In 2008, the transaction volume of e-commerce market in China reached 2.4 trillion yuan, up 4 1.2% year-on-year, among which B2B market is still the main part of the total transaction volume, C2C basically maintains the status quo, and B2C will develop at a faster speed. In June 2008, the number of online shoppers in China reached 63.29 million, and the number of online payers reached 56.97 million, with growth rates of 25% and 22.5% respectively. The development prospect of e-commerce market in China is still optimistic.

From the three business models of e-commerce, B2B is still the main theme of e-commerce market, accounting for 89.5% of the total e-commerce transactions in China, reaching 2148 billion yuan; B2C transactions accounted for 7.4% of the total transactions, reaching 654.38+0776 billion yuan; C2C transactions accounted for 3. 1%, reaching 74.4 billion yuan. The biggest change in the overall business structure lies in the further expansion of B2C market share. The analysis of e-commerce market shows that Alibaba still dominates the B2B market, while China Chemical Network and business treasure, which are owned by * and Netsun, are growing rapidly, and the vertical B2B platform shows great development momentum.

E-commerce market analysis: 1. The government has strengthened the guidance of investment injection to solve the problem of insufficient funds.

In 2008, the government strengthened the guiding investment in the field of e-commerce to improve the investment environment of China e-commerce market. The government has introduced a large amount of funds into the development of e-commerce through policies such as returning investment income to social investors and supporting social investment to buy back shares held by the government. At the end of 2008, the key project "Zhengjia.com" of the 11th Five-Year Science and Technology Support Plan was officially opened in Guangzhou, which fully showed that the state's support for the development of e-commerce reached a new height, and the funding problem of market development was gradually alleviated.

E-commerce market analysis: 2. Integrate and build a government-led logistics e-commerce service platform.

Different from enterprises actively building online payment system, the perfection of logistics system needs the vigorous promotion of the government. By integrating the logistics resources of the whole province and even the whole country, it is the primary task to establish a logistics public information platform. At present, China has a number of municipal logistics platforms, such as China Logistics Trading Center and Xiamen Logistics Public Information Platform, but the information quality and functional services need to be further improved. In this context, in 2008, the state listed the public information platform of modern logistics in Suzhou Industrial Park Comprehensive Bonded Zone as a regional pilot project for the construction of national public information platform of modern logistics, and made use of the advantages of policies, hardware construction and software services to build an international electronic product trading base in China.

E-commerce market analysis: 3. B2B still has development potential, and B2C will grow at a faster speed.

Judging from the development of the overall market and market segments, the e-commerce transaction volume in China will reach 3,427.8 billion yuan in 2009, with a growth rate of over 40%. In the next 10 year, 70% of China's trade volume will be completed through electronic transactions. China B2B e-commerce market has great potential for transaction scale growth. In addition, due to the penetration of e-commerce into the industry and the increasing attraction of B2C market to investors, the market share of B2C will show an obvious expansion trend in 2009, among which B2C market of IT digital and home building materials will become the hot areas of e-commerce market development in China in the next few years.

E-commerce market analysis: 4. The logistics platform will gradually rise, and the payment market will face reshuffle.

From the construction of e-commerce market support system, on the one hand, in 2009, with the continuous promotion of the government, the logistics public information platform will have great development, and the information service capacity of the platform will be significantly improved. At the same time, more e-commerce service providers will join the ranks of logistics system construction. On the other hand, online payment service providers will undergo secondary screening in the next two years, and those who are short of funds, imperfect in technology, business model and credit system will face the danger of being eliminated by the market.

E-commerce market analysis: 5. Enterprises and the government work together to improve the e-commerce support system.

In the construction of e-commerce support system, the payment system has a certain development foundation, and online payment service providers such as Alipay and Tenpay have certain competitive advantages. At the same time, in order to further improve the development environment of online payment market and continue to expand market share, enterprises are willing to actively cooperate with the government or financial institutions to improve the payment system, among which improving the online payment credit system has become the main theme in 2008. On June 5438+1October 65438+July 2008, Alipay, a third-party payment platform, and China Construction Bank jointly launched Alipay seller credit service. Taobao sellers who meet the credit requirements will receive a personal micro-credit of up to 10 million yuan. This credit model was first introduced in China, which greatly strengthened the credit guarantee of third-party payment companies.

E-commerce market analysis: 6. E-commerce is still attractive for investment, and B2C has become the new favorite of venture capital.

In 2008, China's e-commerce market has made some achievements in expanding the sources of funds and the construction of supporting systems, and it will inevitably face the impact of the global financial crisis. However, with the wider and deeper integration of e-commerce and industry development in China, making full use of B2C means of e-commerce has become an important choice for enterprises in China to survive the economic winter. Therefore, in 2008, the attention of investment institutions to China e-commerce market will not increase, and both the number of investment cases and the amount of investment in B2C industry will increase rapidly. A large number of traditional industry segments, such as maternal and child products, IT digital products, jewelry, building materials, etc., began to enter the B2C market and gained continuous attention from VC. During the year, Vanke and McCawlin received US$ 20 million and US$ 80 million respectively. It can be seen that B2C has become an important market segment to promote the development of e-commerce market in China.

E-commerce market analysis: 7. The market share of e-commerce in insurance, tourism, wholesale and retail industries will expand.

From the perspective of industry application, in view of the economic environment in 2008, people's insurance awareness will be further strengthened, and convenient and fast insurance e-commerce will become the first choice for insurance customers, so insurance e-commerce will continue to develop rapidly in the future; At the same time, with the slowdown of economic growth, provinces and cities will pay more attention to tourism to enhance local economic growth capacity. Under the requirements of the second venture of tourism, tourism e-commerce will become the key development business in all parts of the future; Besides, CCID believes that the national consumption power of China will not fluctuate too much in the future. When the market price gradually increases, the low-priced products provided by the network platform will be more favored by consumers. With the improvement of online shopping, online payment and logistics services, wholesale and retail e-commerce directly facing individual consumers will face the best development opportunities.

E-commerce market analysis To sum up, 20 12-20 13 China e-commerce market is full of opportunities and challenges, and the cooperation between the government and enterprises is the basis for seizing the opportunities and winning the challenges. On this basis, China's e-commerce market will gradually approach the level of e-commerce in developed countries, and make steady progress on the road of becoming a global network economic center.