Sales strategy scheme template 1? Gold, nine silver and ten? This traditional business season has come. In order to seize the golden season of department store retail and achieve good sales results, combined with the annual promotion plan of XX shopping mall and the characteristics of festivals and seasons, the promotion plan before and after the Golden Week of 10/day is put forward.
I. 1 1 preheating
(1) Theme: Send 238 (discount coupon) when the Golden Week is over 288.
(2) Time: September 2 123.
(3) Activity planning
Send 238 (coupon) when the audience is over 288. Coupons are divided into 200 yuan coupons and 38 yuan coupons. 200 yuan coupons can be consumed on the spot, and 38 yuan coupons are time-limited coupons, which are only used during the Golden Week and only used for wearing goods, forming a linkage with consumption during the Golden Week.
Second, Eleventh Golden Week
(1) theme: snapping up the Golden Week crazily and showing off your gifts.
(2) Time: 65438+1October 65438+July.
(3) Activity planning
What is the form of this golden week promotion? Nine dazzling gifts? , including large-scale activities and theme activities of various stores. The following two full-scale activities are aimed at encouraging the increase of the cumulative turnover of a single person, and other seven-fold dazzling gifts are provided by venues and brands.
1, showing off the first lucky poker plan, crazy thousand yuan gift
Lucky Poker is planned to be played once a day, 7 times a day.
The goods provided by the merchants in the store are regarded as promotional gifts, and each brand can be one or several pieces at 500 yuan price. Merchants with high single product value or inconvenient to provide goods can use vouchers instead. The gifts correspond to 52 playing cards, arranged in descending order of value.
All commodities are divided into department stores and clothing and gold appliances. During the activity, consumers who spend 1.999 yuan in department stores and 1.999 yuan in gold appliances can participate in the activity, draw 52 playing cards and redeem one of 52 gifts. Those who meet the requirements first have the priority to draw.
Choose two merchants to provide two gifts with a value of not less than 1000 yuan and 500 yuan, representing the king of cards respectively. During the Golden Week, consumers with the highest daily cumulative consumption of gold appliances and department stores can get these two thousand yuan gifts respectively.
Location: * * Enjoy the space, and the main entrance is the most eye-catching.
The materials to be prepared for the activity include: KT background board, activity table, lottery box, playing cards, activity details water sign.
2. Dazzling gifts are given for the second time, and more gifts are given if you buy more.
The accumulated shopping value of gold electrical goods and department store clothing goods exceeds 5,000 yuan, and 500 yuan will give 20 yuan a limited time gift certificate. Every 1 1,000 yuan, 1 yuan, give more to 5 yuan. Gift certificates are limited to 10 and 83 1 day to promote off-season sales after the golden week.
(The above two offers can be enjoyed at the same time)
3. Show off the third exquisite shoes and beautiful makeup.
Venue: 1F Fashion Boutique Hall
Activity: Aubrey shopping in 420 yuan to send exquisite gifts.
Some products of Belle are 50% off.
Give, Saturday 6? 20% discount
4. Hyun Li, the fourth romantic early autumn, wedding anniversary.
Venue: Gold Jewelry Hall
Activity mode:? Really loved? Jewelry has a choice of prizes.
Jewelry repair costs are 50% off.
Jewelry expert consultation.
5. dazzle the fifth autumn clothes, new products are on the market.
Venue: Women's Clothing House
Activity: Send DJ Jane a beautiful silk scarf after shopping in 350 yuan.
Buy Ying Da a cosmetic brush.
Other brands offer more discounts and more exquisite gifts.
6. Show off the sixth gentleman's demeanor, the choice of celebrities
Venue: Men's Wear House
Activity mode: 20% discount for some Youngor products, and a tie over 1000 yuan.
Jordan's new product is 10% off.
BMW 6? 10% discount.
Other brands offer more discounts and more exquisite gifts.
7. Show off the seventh gift, children's clothes are put on one after another, and the tenderness blooms.
Venue: underwear children's clothing house
Activity mode: buy children's clothes over 200 and send beautiful gifts.
Bedding 100 minus more than 40.
Ann Li Fang sent a beautiful underwear for more than 299 yuan.
Some underwear in Shu Ya is 50% off.
8. The dazzling eighth youth has no limit.
Venue: Leisure Sports Center
Activity mode: Give exquisite gifts with different values at different amounts. Gifts include two-star sports socks, milk cups, microwave box sets and brand-name sports backpacks.
9. dazzle the ninth fashion digital, fashion life.
Venue: Mobile Digital Museum
Activity mode: Buy digital mobile phone products, and spend all the time 1000 yuan less 10 yuan.
Sales strategy scheme template 2 I. Sales Department:
1, tourist source of travel agency
(1) Leverage the price, maximize the profit in the peak season, and pursue high rental rate in the off-season to attract all social teams.
(2) Stabilize the main clubs on the island, go out to inspect travel agencies in Guangdong, Shanghai and Beijing, and cooperate with travel agencies in major domestic tourist destinations to strive to become designated hotels. Mainly travel agencies on the island. Their customers are the basic customers of the hotel's survival. In the development of the tourist market of travel agencies, the price is mainly used as a lever to receive the bosses of various travel agencies and ensure the holiday rooms. There is basically no problem with obstacles, and price is the easiest thing for competitors to do. How to ensure a higher occupancy rate at the same or slightly higher price requires public relations with the staff of the Planning and Adjustment Department.
(3) Actively seek cooperation between travel agencies in Hong Kong and Macao and group tourists from travel agencies in other regions.
(4) launch? Annual price team room? (One price per year).
(5) In order to expand catering consumption, the team requires breakfast and dinner.
(6) Strengthen the promotion of Japanese delegations, Korean delegations and conferences.
2. Promotion of conference customers
(1) Promotion time: the first half of the year 1 to April.
Second half of the year 10 to 12.
(2) promotion target: (a) government departments (b) local commercial companies (c) commercial companies outside the island.
(3) Docking meetings and individual guests with local enterprises, and establishing an off-island hotel alliance.
(4) Establish a complete agency system and organize conference visitors inside and outside the province. Plan some meetings of business economics, academic seminars, training courses and institutions.
3. Individual customers
The development of individual market is the most important tourist market pursued by our hotel rooms. To increase the total number of rooms in a limited number, changing the proportion of individual groups is the fundamental way. In the development of personal market, the focus is on Haikou market, followed by other counties and cities on the island. From the perspective of combat readiness, the final focus shifted to places outside the island, such as Guangdong, Shanghai and Beijing.
1. Join the chain service network of the industry, strengthen contact with enterprises and institutions, stabilize existing customers and vigorously develop new customers. Customers in the local market should visit each other.
2. For individual customers, rooms and catering are bundled, and customers can enjoy different degrees of discounts on catering and entertainment at the same time in hotel listings.
3, according to the needs of different guests, design a variety of packages (including rooms, restaurants,.
4. Vigorously develop long-term customers; Develop a reasonable room commission reward system for internal employees.
5. Expand the number of drivers soliciting customers and promote taxi drivers. Establish and improve intermediary price difference regulations and ways to improve booking price difference.
6. Open up online booking, strengthen online promotion, and expand online booking center booking.
Second, the catering department.
(1) Increase varieties and specialties, reduce prices and improve quality.
(2) hold? Food Festival? Chinese and western food training courses.
(3) According to festivals, corresponding reunion banquets, birthday banquets, wedding banquets, etc.
(4) Carry out sales activities with prizes, such as birthday parties, wedding banquets, room gifts, free shuttle buses, small gifts, flowers and gifts, congratulations advertisements in newspapers and magazines, and song sending activities on TV broadcasts.
(5) increase the designated meals of travel agencies, give preferential treatment to tour guides, and increase the consumption of group self-ordered meals and flavored meals. The front desk provides a list of the tour guide's name and room number to the catering department every day, so that the sales department can contact the catering department. )
& gt& gt& gt More exciting next page? Sales strategy scheme template?