By the beginning of the 20th century, Sotirio Bulgari's two sons had grown up, and they became keen on making precious stones and jewels. After studying business with their father for many years, the two brothers finally took over the family business at 1930 and began to carefully build their own jewelry kingdom.
In the early 20th century, French style was the most popular in European and American jewelry circles, and the theme and material selection of jewelry had certain rules. In the 1940s, Bulgari from Italy took the lead in breaking this tradition. It takes color as the design essence in jewelry making, creatively uses a variety of gemstones with different colors to match and combine, and then uses bases with different materials to highlight the dazzling colors of gemstones. In order to make the colors of gemstones more complete, Bulgari first used semi-precious stones in her jewelry, such as coral, amethyst, tourmaline, topaz, olivine and so on. The rich colors of Bulgari products are often amazing.
In order to make the colored gems on jewelry feel mellow and soft, Bulgari began to study and improve the round convex cutting method popular in the East, and used round convex gems to replace multi-faceted gems. This was an impact innovation for the European and American traditional jewelry trend at that time. In addition, Bulgari pioneered a variety of novel and unique inlaid shapes such as heart-shaped gemstone cutting, which was an amazing move at that time. In fact, today, these have gradually developed into the standard of jewelry making.
BVLGARI, a world-famous Italian jewel, was born more than 20 years ago at/kloc-0, and is famous for its bold design and unique style. It has been warmly sought after by celebrities all over the world, and has been favored by royal aristocrats and movie stars. The Bulgari family originated in Greece and was deeply influenced by the classical Greek tradition, but it was carried forward under the influence of Roman culture. Inspired by Greek and Roman civilization, Bulgari's design has experienced unprecedented prosperity and become the most remarkable and impressive part of Bulgari's trademark. It not only fully embodies Bulgari's past glory, but also satisfies Bulgari's ambition to maintain the vitality of its cultural heritage. Every work of Bulgari is permeated with the spirit of Excellence, exquisiteness and Excellence, and pursues absolute high quality. Is the characteristic of each product, constantly surpassing itself. The history of the Bulgari family can be traced back to the last century. 188 1 year, Greek silversmith Sorio bogart came to Italy and opened his first shop in 1884. Soon after, the store moved to dei Condotti Street 10, which is still the headquarters of the company.
Thiriot Bulgari's two sons, George and Costantino, expanded their family business from silver jewelry to all kinds of jewelry, changed their brand name to Bulgari, started to set up overseas companies in new york, Geneva, Monte Carlo and other places, and set up Bulgari Watch Company in Switzerland. Later, perfume became one of Bulgari's products, and Bulgari's jewelry reflected a strong classical style of Greece and Italy. The charm of the Roman jewelry school and the Italian Renaissance created this style. After the initial inspiration, every piece of jewelry has to be carefully carved by designers and craftsmen, resulting in many classic jewelry works, such as Celtic Trica series and Naturalia series, which all reflect the natural form.
There is also the first novel Chandra series that combines ceramics, gold and precious stones. The interior decoration of BVLGARI stores is as exquisite as their jewelry. People can feel BVLGARI's pursuit of perfection in it. The main store in Via dei Condotti Street 10 has been renovated several times, but the aesthetic standard of the brand is always the same. Branches opened all over the world have maintained the same style in decoration. Bulgari's customers in the jewelry kingdom include royalty, politicians and movie stars. Perhaps the most famous of these people is Italian movie star sophia loren, who used to be the image spokesperson of BVLGARI jewelry. BVLGARI was able to establish its fine image and become a treasure that many people dream of. There have been several crazy examples of Roman princesses exchanging territory for Bulgari jewelry.