Selling goods in a circle of friends is a short-term behavior. It is obviously not a long-term solution for the company to operate like this, and it also wastes the advantages of the company system: funds and team strength. At present, there are not many successful jewelry brands in mobile e-commerce, but there are also several. Important self-media platforms such as WeChat official account are strategic highlands for mobile e-commerce. Take the official account of WeChat as an example. At the beginning, the first thing is to ensure the quality and originality of the articles on the platform. The positioning of fans should be very clear, and we should constantly broaden the channels of powder absorption and cooperate with other platforms. Of course, creative and attractive activities are essential, but it should be noted that the flavor of marketing should not be too strong-WeChat's social platform characteristics determine that it is not a natural marketing platform, but through media channels to achieve penetration marketing.

Jewelry itself belongs to enjoyment consumption, that is, only those who have spare money will buy jewelry. For low-end crystals, beads, etc. For high-end colorful treasures and diamonds, it is a different positioning. Both can take the manufacturer's route, and Caibao diamonds can also take the customized route. Undoubtedly, customization is a long-term way for jewelers on the mobile side.