1997 golden elephant jewelry brand officially entered the China market, with its headquarters in Shenzhen;
1997 Golden Elephant Jewelry Beijing Shuang 'an, Beichen and Cuiwei stores opened;
1998 Golden Elephant Jewelry opened in Beijing Chang 'an and Xidan Saite, and Cuiwei Store won the best sales award;
1999 Golden Elephant Jewelry Beijing Zhong You, Landao, Hangzhou Golden World, Bai Jie, Wuhan Asia Trade and China Merchants opened one after another; Golden Elephant Jewelry joined the Beijing Anti-counterfeiting Association, and Golden Elephant Jewelry was selected into the National Jewelry and Jade Quality Supervision and Testing Center;
In 2000, Fuzhou Dahuadu, Huadu, Li Ka-shing, Shanghai Yaohan, Chenghuang Temple, Yayi Branch, Chongqing Golden Elephant, Chengdu Golden Elephant, Zhengzhou Golden Elephant, Xi 'an Golden Elephant and Dalian Golden Elephant opened one after another.
In 200 1 year, it was awarded the title of "Famous Brand in China's Jewelry Industry" by China Gemstone Association.
In 2002, the first flagship store of Golden Elephant Jewelry opened in Huaihai Road, Shanghai, marking the opening of another operation mode.
In 2005, Golden Elephant Jewelry opened in Xiamen after Rainbow, Hualian, Golden Elephant Plaza, Hong Kong, Macao and Taiwan.
In 2006, Xi Anystar, Shenyang New Mart, Fuzhou Sam, Shenzhen and other chain stores opened one after another;
In 2007, Golden Elephant Jewelry entered a year of comprehensive adjustment in organizational structure, brand image and market strategy. Joining business has become one of the three main businesses, and Fuzhou Guanya flagship store opened.
In 2008, the Golden Elephant of Xining Department Store in Qinghai, the Golden Elephant of Qinhuangdao Mall in Hebei, the Golden Elephant of Yuanda Shopping Center in Harbin and the Golden Elephant of Ginza in Tai 'an, Shandong opened one after another.
In 2009, Beijing Fenglan International Shopping Center, Beijing Di 'anmen Commercial Building, Beijing Xinhua Shopping Center, Qingdao International Trade Center, Xinjiang Urumqi Jiahui Times Department Store, Jilin Department Store and Black Jiamusi Dashang New Mart opened one after another.
20 10 Jinxiang Shopping Center in Nanning, Guangxi, Jiuyi Tiandi in Nanning, Shanxi, Xintiandi in northern Ordos, Lucheng Building in Chuxiong, Yunnan, Daqing Commercial Building in Daqing, Heilongjiang, New Mart in Anshan, Liaoning and New Mart in Mudanjiang, Heilongjiang opened one after another.
20 1 1 Golden Elephant Jewelry won the title of well-known trademark in China. Fujian Sanming Store, Dehua Store and Shenzhen Oriental International Exhibition Hall opened one after another.