Shoppers prefer to buy direct-to-consumer (D2C) products online. In the past, they needed to see or try out products with their own eyes before buying.

The improvement of transportation and return convenience promotes this change, and so does augmented reality (AR). Thanks to the AR application, you can now try on clothes, accessories and cosmetics in a virtual environment to see if they suit you.

Want to know what the sofa or carpet in the living room will look like? Many furniture stores now allow you to project these items into your home using AR.

Other uses of AR in e-commerce include brand-specific social media functions, interactive help and product details. With the maturity of this technology, the commercial application of augmented reality will continue to expand.

Trend 2: Voice technology

Asking Siri or Google about the weather or the nearest coffee shop has become a part of our daily life. Billions of people visit voice search every month. As more and more people acquire smart devices through new technologies and lower prices, this number will continue to grow.

E-commerce sellers should consider how conversational voice search may affect their keywords and e-commerce marketing strategies.

This may include focusing on complete questions, not just loose keywords. For example, an article entitled "Which toys are best for teaching children to code? In voice search, the blog post may perform better than the article entitled "Six Best Toys for Teaching Children to Code".

If applicable, please consider marketing your products or services in a specific city, or if you open source or sell goods locally, please also consider voice technology. Voice search often looks for local businesses, such as "Where is a delicious sushi restaurant nearby?" Or "where can I buy a washing machine in Denver?"

Trend 3: machine learning

Machine learning is a kind of artificial intelligence (AI), that is, programs use data to teach themselves to perform tasks.

It is very attractive to think about the potential use of machine learning in e-commerce. Imagine connecting your business to a supercomputer. It will absorb data, generate information, help you improve functions, improve conversion rate, optimize advertising strategy and so on.

Big companies are already using machine learning. Through third-party products and programmers, small businesses can also use these types of programs faster and more conveniently. I look forward to seeing enterprises of all sizes use machine learning in 2022, 2023 and 2024.

Trend 4: Personalization

One of the biggest benefits of machine learning in e-commerce is that it can be used for personalization. Personalize the use of customer data to customize their experience on your website or application.

Suppose a customer returns to your store after buying a pair of sunglasses. They may see the first row of "products specially selected for you"-other sunglasses or other products of the same brand. Through geographical location, your website can also provide suggestions based on the local trends or weather of this customer.

Personalization plays a role on many levels. Can meet the needs of every customer, thus improving the conversion rate. It also makes customers feel recognized, not just a number in the crowd.

Hypermarket retailers with physical stores once dominated the category of electronic products. Now, e-commerce has gradually emerged and occupied a dominant position. In 2020, due to the prevalence of coronavirus pneumonia-19, the closure of physical retail stores nationwide accelerated this transformation.

According to the data of Adgully, the share of electronic products and household appliances in the total sales of 202 1 Black Friday is larger than any other category, accounting for 36.8% of all goods and services sales. Part of the reason is that consumers and retailers have accepted more third-party sellers of electronic products, and companies like Amazon have added more products to their growing electronic product range.

It is estimated that by 2025, the revenue of consumer electronics products will reach 88.3 billion US dollars. It is expected that technology-driven electronic products, such as smart home products (electronic locks, cameras, sockets, etc. ), sweeping robots, smart watches and drones will grow even more year-on-year.

Online shopping trend in fashion circle

The clothing and footwear industries were hit in 20 19, and the sales volume further declined in 2020 due to the epidemic. But things are getting better.

Clothes, shoes and accessories ranked second in the total sales of 20021Black Friday, accounting for 20.6% of the goods and services sold. The luxury fashion online market like Farfetch is booming.

The survey also shows that the share of e-commerce in the fashion market has almost doubled since 20 19. This is a promising trend for online retailers. So far, physical stores have been in a leading position in the competition for market share.

Buying clothes online is becoming the norm, not the exception.

Jewelry shopping trend

In the past two years, the development track of jewelry is similar to fashion. The epidemic situation of this industry declined sharply, and then rebounded in the holiday season of 2020 and the whole year of 20021.

The e-commerce trends of jewelry include live broadcast and use of high-definition product photos and videos. One example is Amazon Live, where companies can display their products, including jewelry, in an environment similar to QVC.

Demography and its buying pattern

Baby boomers

If you haven't marketed baby boomers, you should start marketing. The number of baby boomers accepting e-commerce has reached a new high, which is largely due to the collapse of physical stores caused by the epidemic in 2020. They feel more comfortable shopping online.

The safety and convenience of online shopping have led to the growth of major grocery e-commerce, especially among the baby boomers. Compared with other Americans, baby boomers are less likely to go back to physical stores to buy groceries 14%.

millennials

Millennials, also known as Generation Y, account for about one-third of all personal luxury consumption, from brand-name clothes and watches to wine and spirits.

According to the research of Boston Consulting Group and Altagamma, by 2025, Millennials and Generation Z will account for 60% of the personal luxury market.

Millennials are already pushing the trend of e-commerce in the shopping world. They will continue to do so. More than one-third of people said they plan to reduce shopping in physical stores after the epidemic.

Millennials spend more on luxury goods.

Generation Z

Tik Tok is the most popular of the Z generation. They not only use it to contact friends, but also use it to shop.

Among Tik Tok users who shop on Black Friday in 2020, 80% said that the application played a certain role in their purchase. 40% people bought the products they saw in Tik Tok.

Social media marketing has always gone hand in hand with e-commerce. With the increasing purchasing power of Generation Z, this connection will only increase. We are convinced that optimizing social media marketing strategy will be a hot topic in e-commerce conferences in 2022 and beyond.