2. The first few screens are very important, highlighting the selling points repeatedly.
3. Join relevant sales appropriately.
Step 4 create your own style
Question 2: Does anyone know how to design the baby details page of Taobao shop, what software or things are needed, and how to design it to make the baby pictures look good? 30 minutes is designed with PHOTOSHOH, which is often called PS. The pictures you sent are all relatively simple designs, but they are very troublesome to say. I suggest you learn PS first, and then do it yourself.
Question 3: What is the general design size of Taobao details page? How to design? It is 750 pixels wide and its height is unlimited. But the longer the better. Because if it is too long and loads slowly, it may not be opened. In addition, customers may need to pull down for a long time to see what they want to see. On how to design a detail page, you can learn "seconds".
Question 4: How does Taobao decorate the baby details page? Step 10: Decorate the store-at the top left: there are three pages next to "Decoration of Taobao Store"-click on "Pages"-Page Management Arrangement-"Store Basic Page-Baby List Page-Dingbei Details Page"; Select "Baby Details Page"-click "Edit", and then edit and decorate according to your own preferences.
In addition: when editing the basic page of the store, remember to select the option of displaying the left side of the page at the same time when publishing. (The standard version is feasible) However, after editing the baby details page separately, the decoration of the basic page of the store will not be displayed simultaneously.
Question 5: How to make a good baby description page of Taobao shop? Nice work? The simple function of PS is not difficult to understand, but it is ok. As for the details, go to 1000 offline templates, change layers and copy.
Question 6: How to design Taobao details page to be attractive? The design contents of Taobao details page include: 1, collection+attention 2, focus figure 3, product details+size table.
4, model figure 5, food tile figure 6, scene figure 7, product details figure 8, recommended hot products
9. Comparison of similar products 10, buyer show 1 1, collocation recommendation 12, brand culture introduction 13, and shopping instructions.
Question 7: Taobao details page design, how to operate specifically, what conditions are needed? How long will it take? 1. The description of the baby details page should be clear and concise. First of all, we should know that it is usually pictures rather than words that attract buyers' attention when shopping. The text description in the baby details page only introduces some key contents to the buyer. There is no need to put a lot of words on it like writing an article.
2. Baby, the details should be true. You can't deliberately exaggerate the characteristics of your baby. The description of the baby details page must conform to the actual situation. If it is fraud, it may deceive many people at first, but the result will be many bad reviews and the loss of these customers.
3. Explore the selling points of products. The so-called baby selling point is to impress the buyers' interest points, so we need to understand the reasons for their purchase according to the buyers' needs, and then introduce them with words and pictures.
4. The baby association needs to be done well. The related collocation of treasures can lead customers to the pages of other treasures in online stores, or promote the sales of other treasures through product collocation sales, thus increasing the sales of online stores.
I just got a preliminary understanding from e-commerce and civet cats. If you want to know more, you need to ask yourself. Thank you, hope to adopt.
Question 8: How to upload a whole page of Taobao Baby details to the picture space first, and then use this picture when editing the details?
It is not recommended that you use the whole picture for details here.
First of all: if a whole picture is too big, it will be compressed and deformed when uploaded to the picture space.
Secondly, when customers open your product, if there are multiple pictures, they will open the first one and then the second one, which means that customers can see the first picture directly without waiting. If they turn the page, the second page will be displayed. If the big picture loading time is slow. Customers may have to wait a while to see it!
Slice the picture with PS tool and save it so that the big picture can be cut into several small pictures.
Question 9: How to plan the Taobao Baby details page? If well designed, it can directly affect sales, but how to make a baby detail page more attractive?
The first point: you can get a discount by doing a "collection concern" in a small section on the home page of the baby details page (the preferential content is determined by the seller);
The second point: put the baby's focus map and try to highlight the baby's selling points or highlights;
The third point: recommend other hot-selling products in the store;
The fourth point: the description of the baby's details, including the origin, color, fabric, washing suggestion and size;
The fifth point: the display of the model drawing must have at least front, back, side and different colors to try on;
Sixth point: paste physical tiles to make buyers more convinced of the authenticity of the baby; Civet cat branch Shang Dynasty
Seventh point: under the scene map, you can shoot the model to show the baby on different occasions, which is easy to cause the buyer to sing or the role to enter;
Eighth point: the detailed picture of the baby shows that you can choose several highlights of the baby and zoom in to let the buyer see it more clearly;
The ninth point: buyers really print pictures or praise screenshots, thus showing the love of other buyers for the baby;
Point 10: Shopping instructions, such as delivery, return, postage and after-sales issues.
In order to make an eye-catching baby detail page, we first need to understand the consumer's demand psychology for the baby, so as to work out what information the buyer needs to see as a baby detail page to show to the buyer, thus increasing the buyer's desire to buy.
Question 10: How to design a baby detail page with good graphic typesetting effect and improve the function of transforming the baby detail page?
Baby details page is the entrance to improve the conversion rate, stimulate customers' desire for consumption, establish customers' trust in the store, dispel customers' doubts about consumption and urge customers to place orders. Optimizing baby details can improve the conversion rate, but the product itself plays a decisive role.
Secondly, the design details follow the premise.
The baby details page should be consistent with the baby title in the baby main picture, and the baby details page must truly introduce the baby's attributes.
If the title or main picture is Korean women's clothing but the details page is European and American style, customers will definitely close the page as soon as they see that it is not what they want.
Market research before design
Before designing the baby details page, we should fully carry out market research and survey in the same industry to avoid the same paragraph. At the same time, we should also do a good job in consumer surveys, analyze consumer groups, analyze consumers' spending power, consumption preferences, and issues that customers care about when buying.
(1) How to investigate?
A: You can clearly find all the data such as consumers' preferences, spending power and region through a certain treasure index. ), it is very helpful to learn to use these data to optimize the detail page! In addition, you can also use electronic payment software, and also have some analysis functions.
② How to understand the issues that consumers are most concerned about?
A: You can find it in the baby evaluation, and you can dig out a lot of valuable things in the buyer evaluation to understand the buyer's needs, the problems encountered after buying, and so on.
Four survey results and product analysis
Make a systematic analysis and summary according to the market survey results and your own products. List the concerns of consumers and the advantages and disadvantages of peers. And the positioning of their own products, and tap their unique selling points.
Five, about the baby positioning
According to the baby in the store and the market survey, determine the consumer groups in our store.
Six, about mining baby selling points
Dig out our store's baby selling points for consumer groups.
Seven: Start preparing design elements.
According to the analysis of consumers and refining the selling points of their own products, according to the positioning of baby style, we began to prepare the design materials used. The color, font and typesetting of the copywriting and baby details used in the details page are all established. Finally, it is necessary to set off an atmosphere that meets the baby's characteristics, such as down jackets, and the background can adopt the iceberg effect in winter.
Six elements that need to be established
Color matching font copywriting composition typesetting atmosphere
Common baby description pages form a framework.
Product value+consumer trust = placing an order
The first half of the details page tells about the product value, and the second half cultivates the customer's sense of consumer trust. Trust in consumption is not only established through various certificates and brand-certified pictures. Using the correct color, font and typesetting structure will also play an important role in winning the trust of customers. Each component of the detail page has its value and must be carefully examined and designed.
See the figure below for the overall frame sorting of the details page.
The description of the details page basically follows the following order: ① arousing interest; ② Stimulate potential demand; 3 win the trust of consumers; ④ Make decisions for customers.
It is particularly important to note that because customers can't really experience the product, our baby details page is to dispel the buyer's concerns, pay attention to the most important aspects from the customer's point of view, and constantly strengthen it, telling customers that I am an expert in this field, and I am very trustworthy. When buyers buy it, they say yes, just because there are activities in the store, and now the order price is the best. The price will increase immediately tomorrow.
Follow the following principles: ① Copywriting should use emotional marketing to cause buzz; 2 The refining of selling points should be short and easy to remember, with repeated emphasis and hints; ③ Make good use of FAB rules.
Only when there is demand can there be products. What we sell is not baby, but what value customers can get after buying baby! Meet what needs! Let rational customers come in, and finally emotional orders.
After the design of the detail page is completed, it needs to be continuously optimized by analyzing the data such as query rate, residence time, conversion rate and access depth. The framework of the above baby details page is for your reference only, and different industries should be treated differently. The best way is to collect the top-selling description pages in the same industry, analyze their layout and composition, and then create them after imitation. Artists should not only stay at the technical level, but also have their own ideas and ideas, and have the capital to argue with the operation, so as to have more room for improvement. The optimization of the detail page is also closely related to the cultural literacy and knowledge of the entire operation design team. ...& gt& gt