In recent years, brand co-branding has started to break out from mobile phones, jewelry, watches, clothing and shoes. It seems that as long as you put on the stunt of "co-brand", you can lead a trend. Of course, cars are no exception, from games to street brands to film and television IP, you can see the figure of joint funds.

So, what is the significance of brand co-branding? My answer is to realize preheating and cross-border development, 1+ 1 is greater than 2. Chevrolet cruise is a car in urgent need of improvement. It has been three years since the debut of 20 19, but its popularity on the road is still not high. Therefore, Chevrolet chose to cooperate with Disney officials to launch Mickey Magic Edition, Mickey Space Edition and Mickey Kung Fu Edition, which we tested today, and all of them were in the form of limited sales.

Mickey Kung Fu Edition is based on the 2022 Chineydy Edition. Its biggest highlight is that many Mickey design elements are added to the car body, such as the black Mickey pattern sticker on the roof, the image of Mickey Kung Fu master on the side, the yellow Mickey pattern sticker on the exterior rearview mirrors on both sides, and the constantly hovering Mickey LOGO hub cover. With the blessing of these Disney elements, it has a very creative and childlike visual enjoyment.

Different from the flashy interior layout of most electric cars, Changyou Mickey Kung Fu Edition retains a little "fuel car" flavor, a large number of physical buttons and familiar shift levers, which instantly minimizes the learning cost.

The design of the multi-layer center console adopts a more dynamic sculptural surface, which enhances the layering of the cockpit by extending the horizontal visual proportion. Of course, there are also many Mickey design elements in the car. The nameplate of Wulin in the glove box in front of the co-pilot and the display page of the central control screen adopt Mickey icon, and the exclusive yellow decorative strips are intertwined, which really has a special taste.

Like the regular version, Changguan Mickey Kung Fu Edition is equipped with a new generation of MyLink+ intelligent car interconnection system and a new generation of Anjixing intelligent car interconnection system, which has the common functions of upgraded Iflytek speech recognition, online navigation, music playback and so on. And support the interconnection of CarPlay and CarLife mobile phones, which not only brings users a richer car experience, but also completely solves the traffic problem.

In terms of power, patrol Mickey Kung Fu version synchronizes the existing three sets of electric systems. Maximum power of permanent magnet synchronous motor 130kW and peak torque of 265n·m；; ; NEDC has a cruising range of 5 18km, which can charge the battery to 80% in 30 minutes fast and 9.5 hours slow.

The driving and control experience of the Chevrolet patrol Mickey Kung Fu version is also a bit of a "fuel car". The power output is linear, and the acceleration is fast, but there is no sudden feeling. Although the power level of a single motor 130kW, 265n·m is far from explosive, it is certainly no problem to say that it is light and flexible, and it is not difficult to obtain a relaxed and comfortable driving texture under urban road conditions and high-speed road conditions.

The steering wheel has small damping, convenient operation and general directivity. There is a certain vacancy in the initial stage of rotation, but if measured by the standard of family car, the performance of Mickey Kung Fu Edition is excellent enough.

The chassis of Mickey Kung Fu Edition is still the familiar smell of Chevrolet. The combination of McPherson independent suspension and multi-link suspension is my personal favorite adjustment style. When running through large potholes and speed bumps at low speed, the instantaneous impact force can be completely eliminated by the shock absorber, and the body has no redundant vibration, so the overall body posture is very stable. For this class of cars, Chevrolet's chassis is almost impeccable at low and medium speeds, which is very in line with the positioning of family cars. What is not satisfactory is that when the medium and high speed passes through some slow and undulating roads, it is a little difficult to hang the spring and the feeling of bounce is more obvious.

Write it at the end

From the two dimensions of Chevrolet Changyou product itself and price, I think it is a rational new energy product after careful consideration by SAIC-GM. Secondly, the novel cross-border pure tram identity gives consumers a new choice that is fashionable but does not follow the crowd.

Nowadays, the release of Mickey Magic Edition, Mickey Space Edition and Mickey Kung Fu Edition has put on a flamboyant and highly personalized coat for Changyou and its pragmatic core, and this contrast can really attract the attention of passers-by. In my opinion, joint patrol should achieve two effects. One is to break the circle and get the love of a group of "little sisters", and the other is to get a wave of enthusiasm by discussing topics together. Did it do these two things? What do you think of this joint version of Changyou?

This article is from the author of Icano. Wuma Automobile, the copyright belongs to the author. Please contact the author in any form. The content only represents the author's point of view and has nothing to do with the car reform.