Beijing Nuwa Jewelry Culture Development Co., Ltd. is an enterprise specializing in all kinds of natural jade ornaments. The enterprise is positioned as an advocate and disseminator of traditional jade culture in China, and the jade brand "Nu Wa Benji" founded by it is engaged in chain store joining and counter cooperation throughout the country. With the popularization of China traditional culture in the world in the 2 1 century, relying on Beijing's profound geographical position of jade culture, the company is surrounded by marketing experts and industry experts, and operates the ancient jade industry with modern marketing concepts, which has opened up a brand-new road for carrying forward China traditional jade culture and has been unanimously affirmed by industry experts and partners. The company has a complete management system and advanced management mode; Have a sound marketing promotion system (including brand management, new product development, planning and customer service), and a sound human resource management system and training system; Advanced ERP system combines sales forecasting system, financial analysis system and logistics system to provide data support for store promotion, ordering and inventory management. According to the characteristics of consumers' purchasing psychology and behavior, the company designed a set of retail management system covering store decoration, product display, sales speech, promotion and many other factors to stimulate consumption, which successfully guided store operation.