Guangdi Jewelry can withstand it at present, but it also feels obvious pressure. Jewelry is no longer a profiteering industry. In recent years, the cost and price of raw materials, rent and manpower have soared. Once the economic environment is bad and the sales volume drops, big ships will also encounter the dilemma of being difficult to turn around. For ordinary consumers who lack channel advantages, there is indeed a problem that jewelry in their hands is not easy to realize. In fact, this is also a problem in other luxury goods industries. For example, famous watches, in the case of tight funds, it is difficult to sell a watch bought for tens of thousands or hundreds of thousands of yuan at the original price. After all, this is a consumer product. Many people have been thinking about this problem for a long time. At the second Jade Culture Festival last year, they tried to implement the repurchase policy of "increasing the price after one year 10%". This is an agreement made for the investment psychology of some ordinary consumers. This is actually a win-win policy. On the one hand, it allows consumers to establish confidence in maintaining and increasing value, on the other hand, it also improves the brand credibility and reputation of the product itself. Jewelry is a special luxury, which is completely different from watches. Every piece of jewelry is unique. Even from the perspective of consumer psychology, high-end, unique and differentiated goods are difficult to be accepted in online transactions. Unless online promotion and physical store cooperation, it is difficult to do much simply by relying on the website in the short term. Now online shopping for diamonds is rotten, and jadeite and colored gems can't do it with a little grade. Guangdi Jewelry once considered running an online mall, but after some investigation and analysis, it was found that the feasibility was not high, and then it was decided. Nowadays, the jewelry industry is gaining momentum, although it is difficult to realize it, which has become a bottleneck problem restricting the development of the jewelry and jade industry at this stage.