1, different price positioning: Costco focuses on the cost performance of goods, and its product positioning is "the lowest price of brand goods". Luxury brand watches, bags, diamond rings, etc. , almost more advantageous than brand monopoly price. Sam is more like a high-quality goods concentration camp in a conventional supermarket. From the single customer value of users, it can be seen that users are still positioning the middle class at the C end.
2. Different services: Costco is more radical in service, mainly reflected in the after-sales rules. Costco's after-sales service supports the indefinite and unconditional return of most goods except jewelry. In terms of services, Sam member stores have greater advantages than Costco in terms of "hard" services such as the number of cars, rest and entertainment space, and "trial, 1 hour delivery in the same city and 48-hour free delivery".