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Why are Chow Tai Fook's gold rings all matte?
There are also bright colors, but matte sales are better.

Chow Tai Fook (stock code: 1929) is the largest jewelry company listed in Hong Kong, specializing in Chow Tai Fook brand jewelry, jade and gold ornaments. Is a comprehensive operating enterprise integrating raw material procurement, production design and retail service. With a history of more than 80 years, it is the most famous and largest jewelry brand in Chinese mainland and Hongkong.