The gold price of a gold shop is higher than that of a bank, because the general rent of a gold shop is higher, and the operating cost of the gold shop is higher, plus the process cost and labor cost.
Second, the investment value is different.
Bank gold can be used as a wealth management product with investment value, while gold in a gold shop is mainly used as an ornament, with little investment value.
Third, the main business differences
Selling gold is the main business of gold shops, and it is the main way of profit for gold shops, while the main business and profit way of banks are deposits and loans. Selling gold is not the main way for banks to make profits.
The bank's gold has the function of preserving value. When the market is bad, investors can buy gold to hedge, and the gold in the gold shop can play a very good decorative role as an ornament. That's all. I hope it helps you.
20 10 actively builds the brand value influence of the enterprise, and registered a number of related trademarks (including Dongxiang Gold Store). Because of various reasons, it lost people, and now it is trying to get it back.
Since ancient times, there has been a saying that "purple gas comes from the east and dragons and phoenixes are auspicious". The history of dragon and phoenix runs through the 5,000-year history of civilization in China. A gold tablet inscribed by Aisingiorro, the emperor of the Qing Dynasty, with the title "Purple Gas Comes from the East" hangs on the Phoenix Tower of the Imperial Palace in Shenyang, indicating that the northeast is a gathering place of auspicious dragons and spirits, representing the admiration for history and the devotion to emotion. "Dongxiang" combines the powerful efforts of the dragon with the wisdom and peace of the phoenix. "Dongxiang" represents the admiration for history and the cherish of emotion, which combines the sincere temperament of a nation and the blue of a long history.
1948 In order to stabilize the gold and silver money market, the Shenyang Special Municipal Government opened the gold and silver management office of the state-owned Dongxiang Jindian in Zhongjie (now the First Savings Office of Central Road). Buy and sell gold and silver dollar bills and make gold and silver jewelry for the market. 1949 In the spring, Northeast Bank invested in Dongxiang Gold Store and established Dongxiang Gold Store, which was the first gold store with gold and silver management function in Northeast China after liberation and the first gold store in the national financial system. 1953, the "Three Anti-five evils" campaign was launched nationwide, and Dongxiang Gold Store closed down. After the Cultural Revolution, the domestic market resumed gold retail. On August 5th, 1984, China Industrial and Commercial Bank invested in Dongxiang Gold Store, and Shenyang Dongxiang Gold Store of China Industrial and Commercial Bank reopened, becoming a professional gold store specializing in gold production, processing, wholesale and retail, and its scale rapidly spread from Shenyang, the birthplace, to Liaoning, Jilin and Heilongjiang provinces. 1995 "Dongxiang" trademark was registered in the whole country, and Dongxiang Gold Store became a famous gold-lettered signboard in Northeast China. "Dongxiang" set a good example for gold stores with integrity and service.
On March 2 1 2004, Dongxiang Jindian was completely transformed and appeared in Shencheng Middle Street as the first jewelry supermarket in China. In the form of self-purchasing, self-selling and self-operated stores, the price of products is reduced by reducing the intermediate links between wholesalers and sellers, and it is put forward that "no price increase, no virtual discount" is allowed, so that all products are sold at a fair price and at a real price, which really makes consumers buy clearly, truly and safely. The scale of the company has changed from a simple gold production, wholesale and retail enterprise with an initial registered capital of only 5 million yuan to a large-scale jewelry chain professional company with annual sales exceeding 200 million, which integrates the manufacture and sales of gold jewelry and operates according to the management concept of international modern enterprises. Mainly engaged in natural jewelry series such as gold, platinum, gold, diamonds, jadeite, pearls, rubies and sapphires.