The advertising copy combining sense with reason is an advertising style that combines rational appeal with perceptual appeal, which pays equal attention to both sensibility and sensibility, and persuades consumers with both methods [1].

Reasonable copywriting can avoid the shortcomings of perceptual and rational copywriting; The perceptual type has shortcomings such as weak information and insufficient persuasion, while the rational type has shortcomings such as dullness, boredom and rigidity. The advertising copy combining reason and reason can combine the advantages of both, which can not only convey objective information and reason with consumers through rational appeal, but also make a fuss about consumers' emotions through emotional appeal, so as to impress consumers, touch consumers and influence consumers. This way can strengthen the appeal and persuasiveness, and this kind of copy is commonly used in the actual operation of advertising.

This style is mostly used in durable consumer goods and expensive goods such as televisions, stereos, motorcycles and automobiles [1].