The three typical purchasing motivations of the target population are sense of belonging, admiration and status. Belonging demand refers to the demand that individuals are accepted as members of a certain group, and the goods needed in this respect are goods that can show the personality of individuals belonging to a certain group. Admiration demand refers to the admiration demand after the belonging demand is met, and the goods that can make people better and have a better image can meet this demand more easily, such as cosmetics. Status demand refers to gaining social respect, and expensive brands of goods are more likely to help people meet this demand, such as luxury goods and jewelry. Website editors need to know the products they need to introduce, and what kind of needs the brand can meet the target population.