The moral of Chow Tai Fook Ang series: A stone stirs up a thousand waves, and a tiny idea can also become a force to change the world and create the future, be brave and confident, and focus on eternity. Chow Tai Fook Jewelry Group Co., Ltd. (hereinafter referred to as "the Group"); HKEx (stock code: 1929) was listed on the main board of HKEx on February 20 165438, with the vision of becoming the most reliable jewelry group in the world.

The iconic brand "Chow Tai Fook" was founded in 1929 and is famous for its product design, quality and value. The success of the Group and its iconic brands, from the long history of more than 90 years, reflects the persistent persistence in innovation and technology, as well as the core values of "sincerity and eternity".

Become the most trusted Asian jewelry brand in the world.

Sincere and eternal.

Grateful, positive and innovative.

Science and humanities.

Sincerity, diligence and pragmatism.

Fashion, professionalism and kindness.

On the basis of store expansion, integrate the power of brand, culture and social responsibility.

Ritual inheritance, virtue and welfare.

Chow Tai Fook develops steadily in the markets of different customer groups with differentiation strategy, and provides personalized consumption experience. By providing diversified products, services and sales channels, we can meet their needs at different stages of life.

The Group's differentiated brand strategy takes Chow Tai Fook's flagship brand as the core, and has successively launched targeted retail experiences, as well as other personalized brands such as HEARTS ON FIRE, ENZO, SOINLOVE, Monologue, etc. Each brand bears the life attitude and personality of different customer groups.

Based on the customer-oriented focus and strategy, the Group practices its commitment to sustainable business growth and is committed to promoting long-term innovation and development of business, employees and culture.

Mature and flexible business model is the main advantage of promoting the sustainable growth of the Group, supporting the Group to pursue excellence in the whole value chain and extending business opportunities to different communities and global industry partners.

The Group has a huge retail network covering China, Japan, South Korea, Southeast Asia and the United States, and operates a rapidly developing e-commerce business, which can effectively implement the online and offline strategy and successfully break through in today's omni-channel retail environment.