The gold in China Gold Store is similar to that in CITIC Jewelry Store. Gold with the same purity is within the standard range, such as thousands of gold, and the gold content of thousands of gold in the industry is the same. Only the price is different. First, brands, such as big brand stars, spend tens of millions of endorsements every year. When the wool is on the sheep, it will naturally be shared equally with the consumers. Followed by the services of big brands, pre-sales and after-sales services. , is also one of the factors that affect the price. Then there is the craft, like rings. Some brands are beautifully designed and some brands feel beautiful, so the designer's design is also a factor that affects the price.