? Then the question comes: who is the middleman? If you buy jadeite raw stone or wool, it will have certain advantages to choose sellers in Yunnan and Myanmar. If you buy jadeite finished products, especially high-value jadeite finished products (the industry calls jadeite high-quality, the higher the value of jadeite, the higher the requirements for carving processing technology, and you can't be careless), choose Guangdong sellers. Jade is different from ordinary commodities, and its value mainly depends on the texture of jade itself. It is the five familiar elements: species, water, color, land and industry. Only one element is related to acquired processing, and the other four elements are natural textures, which cannot be changed the day after tomorrow. Of course, the color and part of the water can be changed by chemical means, but it becomes jade B, which is worthless. Therefore, the essence of jade has no brand. The essence of jade brand is to sell it to you at a higher price and get higher profits. I've been making jadeite for 10 years, and I've always used the name of Di Tang Cui, but I haven't registered a company or brand. The only meaning of this name is that I have a code name when I go to get materials or coordinate with the factory. In stalls and wholesale markets, this name is not as useful as my own name, A Cheng.
? There is also an ethos in the jade industry, which I deeply hate: I like to brag, I like to package myself, what CCTV news reports, online portal reports, what TV programs I have participated in, and what XX association presidents are in a mess. At first glance, these gimmicks are very tall. In fact, if you think about the cost performance of jade, it doesn't matter if you pay a dime. But many consumers don't understand, they believe these gimmicks that can be bought with money. And the cost of these businesses spending money on gimmicks must ultimately be shared equally with consumers. It is an eternal truth that wool is on sheep. ? One very interesting feature of the jade industry is that there is no way to form a scale advantage. What does this mean? Merchant a: sells 65,438+0,000 jade bracelets a year. Merchant b: sells 65,438+0,000 jade bracelets a year. The sales difference between A and B is ten times! However, when A went to win a batch of raw stone materials, it was still the same as B, and the price was clearly marked. No one will sell you a piece of stone cheaply because you want a lot of raw stone, because it is an open auction, and the highest bidder gets it; When processing and making, A should be the same as B. According to each piece of material, you can ponder creativity, cut some bracelets and make some pendants with scraps. Every piece of material is different and has to go through the same process. No scale advantage! One of the advantages of branded goods is to form scale, reduce production costs and gain competitive advantage. In the jade industry, this method does not work. So you see, does jadeite have a brand? As for spending money on a TV program and buying a news report, it is up to everyone to judge whether it is helpful to the cost performance of jade production except for show marketing. ? The purpose of writing this today is: I hope everyone can learn to judge some wrong jade knowledge of malicious marketing with simple common sense and logic. Understand jade, master the key points of purchasing jade, and summarize and answer some common questions. Try to avoid detours and be deceived as little as possible in the process of starting jade. Jade is very popular in China. Compared with wearing gold and silver, liking jade is a subtle, traditional and tasteful choice. But this industry is really too deep! I hope everyone will be more careful and learn more basic jade knowledge before buying. First, you can reduce the probability of being cheated before buying. Secondly, with the accumulation of relevant knowledge, you can better appreciate the unique beauty of jade, which is as changeable and transparent as spring water. The Internet is full of all kinds of plagiarized and specious articles, most of which are false knowledge pieced together by merchants.