With more than 120 years of diamond professional experience, De Beers Diamond Jewelry has the most professional right to speak about high-quality diamonds. De Beers Group introduced 4C standard to consumers in 1939, and skillfully came up with the world-famous brand slogan "A diamond lasts forever, a diamond lasts forever" in 1947. De Beers Diamond Jewelry Company is proud and honored to inherit this precious historical wealth.

De Beers Diamond Jewelry inspires itself with professionalism and enthusiasm, and constantly creates unique classic designs. Every piece of diamond jewelry fully demonstrates the eternal charm of diamond itself, thus becoming an authoritative diamond jeweler. After the exhibition of the Millennium Dome in London, the world-famous Millennium Star became the first diamond selected by De Beers Diamond Jewelry. This perfect cut, flawless D-colored diamond has become the manual selection standard of every diamond that we have continued to this day.

19 17 years, Oppenheimer set up "South Africa Anglo-American Co., Ltd." for 1 10,000 pounds to mine gold. Ernst, who has a firm foothold in the gold field, is eyeing diamonds. 1926, he mortgaged all his possessions in exchange for shares and merged with De Beers Diamond Company. The gamble got him what he wanted. After World War II, the American economy was unprecedentedly prosperous, and diamonds became a luxury that people rushed to buy. A large number of hoarded diamonds brought him $654.38+04 billion in wealth. This is the heyday of De Beers, which controls more than 90% of the global diamond production and holds dealer meetings every five weeks. At the meeting, Ernest or his son Harry will take out a box of top diamonds and distribute them to dealers. The quantity is not negotiable, and the price is not negotiable. When the dealer got the diamond, he dispersed and waited for the next call. After Ernest's death, his son Harry Oppenheimer continued the legend of this family. Harry became a new generation of bachelors.

In July 2000, after two years' careful consideration, Nicky put forward a plan that seemed shocking at that time: the family and South Africa Anglo-American Co., Ltd. * * jointly funded the acquisition of almost all the shares of De Beers and turned De Beers into an out-and-out private enterprise. This is the largest commercial acquisition in the commercial history of South Africa, and it is also the largest reorganization of the world diamond industry since World War II.