Zheng Derong, the founder of Beijing Brilliant Jewelry Co., Ltd., has been adhering to the business philosophy of "* * * creation, * * * enjoyment and * * * win-win" since its establishment on 20 14, and now operates brands such as Chow Tai Fook, Chaohongji and China Gold, and has become the provincial agent of Chaohongji brand in Beijing.

Chow Tai Fook's high-quality franchisees have increased their store opening rate by 86.7% year by year in the past two years, which has been highly recognized by the industry in terms of performance and service.