In 2003, Beijing Derun Yisheng Jewelry Co., Ltd. was established. In the same year, he successively settled in Guohua Shopping Mall and Caibai Shopping Mall.

In 2004, Yisheng Jewelry officially landed in Beijing Jinyuan New Yansha Mall, the largest shopping center in Asia, with an investment of nearly 100 million yuan, and opened a flagship store of Yisheng Jewelry with a business area of thousands of square meters.

In 2005, the brand image counter of Yisheng Jewelry was formally established, and it was put into use in Ye Quan, Hualian and Binjiang shopping malls in Tianjin, and achieved remarkable results. After that, brand image counters were put into new counters one after another, which had a positive and far-reaching impact on Yisheng Jewelry Company's "top sales performance of all counters"!

In 2005, Beijing Derun Yisheng Jewelry Co., Ltd. was recommended by China Consumer Protection Foundation as a well-known brand trusted by consumers.

In 2006, Yisheng Jewelry Co., Ltd. was recommended by China Consumer Protection Foundation as a demonstration unit of good faith management.

In 2007, Yisheng Jewelry officially opened in Shenyang, Northeast China.

In 2007, sponsored the 6th Club Cup International Golf Invitational Tournament in Beijing.

In 2008, three new stores were opened, namely, Meiquan Palace Hotel, Liangxiang Cathay Pacific and Shuangqiao Cathay Pacific. In the same year, we cooperated with the Olympic Tour to cheer for the 2008 Beijing Olympic Games.

In 2009, 16 Asian Games Organizing Committee authorized Beijing Derun Yisheng Jewelry Co., Ltd. as the distributor.