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How are designers graded?
Designer is a very general term. In the early stage of the development of the decoration industry, students who have just left school generally dare not pretend to be designers. Unlike now, as long as you get a professional degree in interior design, it seems that you can work as a designer. At present, the designer industry is chaotic, but in any case, I think designers are graded in the eyes of experts. Although the average owner can't see the level of designers, experts are not easy to fool. There is a saying: you will know if there are experts. In the designer industry, if divided by grades, it is mainly divided into four grades: excellent, good, qualified and unqualified. Excellent type: the design fee is expensive, and the rebate does not come from customers. Let's talk about the reaction of excellent designers to rebates first. For designers with solid basic skills, when choosing a job, they can generally enter a good design institute or a school or even a good decoration company. Those with business acumen and courage simply set up their own design companies or studios. They set up their own design companies in groups of three and five, and successively launched the operation mode of high design fees in big cities such as the south. Together with those designers who have been living with excellent works, they have created a new situation in the home improvement industry. These designers, like successful designers who have established themselves in the society, have a good social reputation and economic returns, and the high design fees enable them to focus on pure design. Their current market is mainly aimed at high-end customers, and their designs are generally original. Although these designers can't say that there is no rebate at all, they will never add the rebate money to their customers. The materials recommended for customers to buy are generally absolutely lower than the prices that customers can buy themselves. Therefore, customers will never lose anything. It can't be said that they regard money as dirt, but they value their works more and drive more markets. A material supplier said that excellent designers choose their materials and make model houses that can generally drive a group of people, so giving them some rebates is actually an advertisement in disguise. Therefore, please ask such a designer, and the owner can rest assured. Of course, their high design fees are not acceptable to ordinary consumers. This kind of designers have two obvious characteristics, one is that the design fee is expensive, and the other is that they generally do not accept too small projects. Good type: The second type of designers are good designers who can design independently, but there are not many excellent works. Although it is not too late for them to enter the industry, they cannot enter the mainstream of the industry because of their weak comprehensive basic knowledge. Because there are not many cases that affect customers, and few people in the society accept the design fee, they begin to pave their own way. Where is the road? Watching others return a lot, I started to join in. A few years later, some of these designers even cultivated into immortals and actually made some small fortunes. At present, the income of such designers mainly depends on meager design fees and kickbacks. However, they are generally more rational and will not use materials that deviate from the design in principle for money. I am lucky to choose such a designer. Qualified type: the third type is lack of experience and funds, especially those designers who are still qualified. Because I have studied design for several years, I am more skilled in playing renderings. Although these designers don't have much practical experience, they can still cheat some customers. Some of their designs can also be considered from the owner's point of view, but when the effect conflicts with money, they often choose the latter. In recent years, because they put too much energy into rebate, their design level has long been unsuitable for the new market except earning a few dollars. After a long time, either change careers or become a professional home improvement company. However, some people can be senior designers or chief designers in some professional home improvement companies with their work experience. Because of the company's all-round three-dimensional advertising, they quickly won the favor of those middle and low-end home improvement markets. The chaos in the industry has provided business opportunities for such designers, and behind the free design, there is now a well-known rebate. Of course, some of them have long working hours and a deep foundation, and many savvy owners can be fooled by rebates. It is conservatively estimated that their rebate rate is much higher than that of young designers who have just entered the industry. After all, they have many years of experience and a wide network of material suppliers. This kind of designer's kickback smacks of madness. Unqualified type: the fourth type of designers are the so-called designers who have not received formal education in college and have low quality. If a real designer is required to master the subject, it can only be classified as unqualified. But now, the society does not strictly control the qualifications of designers, so that they also blend into the design team. These people generally can't even get into regular home improvement companies. It is very common for them to start a three-no company and lead several people to do it themselves. But don't underestimate their ability. Although the design level is average, they are generally good at tackling key problems. When they hear which community has been completed, they can even get the owner's phone number through the property department, and then keep in touch with the owner, and some simply run to the door of the community to work. These designers generally integrate design, public relations and construction, and they can agree to any request from customers. For example, if you say you want to contract a cleaning worker, they will agree, and then use their eloquence to persuade you to buy materials at their own door. These designers also know how many bowls of dry rice they eat. They just want to make more money in the case of chaotic management of the industry, and they have never thought of engaging in this industry for a long time. Because they have no worries, they can be said to be the most rampant when they take kickbacks. At present, the market for these people is really good, mainly because greedy and cheap owners are nourishing them. Through the above analysis, you may also see some doorways, that is, the lower the professional level of designers, the more rampant they may take kickbacks. Of course, this is not absolute here. Lao Feng reminds consumers that when choosing designers, they must fully understand their professional level and personality, and don't fall into the kickback trap just for the so-called free design. Consumers who can't distinguish right from wrong just remember that there is no such thing as a free lunch. The key to resisting rebates still depends on consumers themselves! As consumers, we must realize that design is a commodity. Since it is a commodity, you have to spend money to buy it. As for the price, it depends on the agreement between the two parties.