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The jewelry road of those famous jewelry designers.
"Life is playing checkers"

After a year of training, Liu Fei tasted the joy of success at the beginning of his second year in Birmingham. An earring design named "HappyFountain" won him the single prize of "Craft and Design Award" from the British goldsmith. In the 100-year history of the most authoritative jewelry design competition in Britain, Liu Fei is the first China designer to win the first prize in a single project and the first Birmingham University student to win this honor.

"At first, when I sent my work to the organizing committee, I wanted to say that I was satisfied with being nominated," Liu Fei told us about winning the prize. "At that time, I was running around all day for my life and study. One morning, I received a phone call in a rented house. The other party repeatedly confirmed that I was Liu Fei and told me that I won the prize. " Liu Fei said that he calmly put down the phone, ate the rest of his bread and went to school as usual. "At that time, I was afraid that someone would play a joke on me, so I didn't mention it to anyone after answering the notification call. I didn't believe that I really won the prize until I stepped into the school and saw the dean and teachers running to hug me and congratulate me. Tears came out at once. "

On March 6th, 2000, Liu Fei entered the goldsmith hall for the first time and accepted the highest honor of that year from MalcolmChase, the organizer at that time. Liu Fei told us that Malcolm said to him, "I have seen many wonderful designs, and the important thing is whether you can make them." People win prizes here every year. I hope to see you again next year. "

Malcolm's expectation is also the ultimate requirement of Liu Fei's own design. After winning the prize, he not only personally created the "Happy Fountain" earrings, but also set himself a new goal, that is, "not only to do every homework well, but also to sell it." In the second grade, Liu Fei quit his job in AssayOffice and began to devote himself to design, and began to contact some art galleries in Britain to display and sell his works. Of course, Liu Fei didn't let the old British man who became friends with him down. His works once again appeared in the winners list of the Goldsmith Competition in 2002, 2005 and 2006.

If the Goldsmith Award in 2000 let the British jewelry circle know that there is a China designer in Birmingham, then a year later, Liu Fei's name really went international because of the international jewelry designer (Basel Award). A necklace "ColourofWater" designed by China's colorful freshwater pearls, diamonds and platinum has won Liu Fei the reputation of one of the top ten international jewelry designers in the world, and also attracted the attention of StefanHafner, a young man from China, a leading figure in Italian jewelry industry.

Liu Fei said that Javier was another important person after his life as Maria. In 2002, he was invited to visit Italy and designed 17 series of works for this legendary figure who devoted his life to the Italian jewelry industry, which also added a brilliant stroke to his graduation works.

Although Liu Fei had made impressive achievements before graduation, his graduation bracelets "After Rain" and "Lightning" were well received by jewelry experts from European countries including Britain in the evaluation and inspection of the education quality of British colleges by the British Jewelry Association, and won the "Best Craft Award" and "Best Diamond Application Award" in one fell swoop. Among them, the bracelet named "Lightning" is a Norwegian national jewelry artwork. But after graduation, Liu Fei gave up the idea of setting up his own studio and chose to work as a designer in a company with a long history in Birmingham for four years.

Liu Fei said: "Although having my own studio has always been my pursuit and dream, it is not yet ripe for a China student who just graduated from university. Sometimes we must learn to give up. Just like in 2004, after my two designs brought the most successful exhibition and 400 orders to the company at that time, I resolutely resigned. Even if the boss can give me twice as many companies, what I need is more support for design. "

After changing jobs in 2004, Liu Fei worked for Toye Kenning &; Spencer worked for a year and a half, gained more independent space and began to prepare his own career. After designing LBB cuffs, and therefore making them Toyekenning &;; After Spencer brought an order of 654.38 million+pounds, Liu Fei once again gave up his high-paying and high-professional job and started to develop a new company and brand, but this time, he was his own boss.

"I often feel that life sometimes needs to choose those that look" bad "temporarily, because it will bring you more opportunities and even greater success. Learn to give up, and you will gain something. Just like when we played checkers when we were young, jumping one step and taking a step back often made the back go faster. But the important thing is to move on. "

"I'm still me"

At the end of the interview, Liu Fei took out some ordinary white plastic bags and opened them, which turned out to be priceless jewels. In this regard, he said: "In the past, my works were placed in beautiful glass windows. Now I use these humble plastic bags, and the packaging of the appearance is not important at all." Liu Fei said that he had this mentality because he was burned by a big fire. Except for a passport protected by bananas and some rubber molds, all his property was reduced to ashes in a fire in 2003. "At that time, when the lawyer came to pick me up, I wanted to buy underwear. I think, before that, I can fly to Germany to buy two suits and go to Switzerland for an exhibition because I like a brand. I brought six sets of clothes in five days, and my life is really deformed. "

Liu Fei told us that two months after the fire broke out, he returned to China to visit his son. Later, Liu Fei's father came home and said to his mother, "I think the fire is very good. If Liu Fei's vanity is not burned to 100%, it is also burned to 80%. "

The fire really made Liu Fei start to re-examine his life. "Not everyone is so lucky to have a chance to start over after losing everything abroad," he said. "When I lost everything, I began to feel that no matter how well I dressed and took it, I was still me."

Liu Fei, born again after being honed by fire, set up his own studio in Birmingham in July 2006. In the past two years, the company's three design brands have established good markets in Europe, America and Asia. The famous British Selma Foric department store &; The brand "Liu Fei" has appeared in the chain stores of Co. and Harvey Nichols.

Liu Fei, who is sitting in front of us, has just passed the age of 30, and has experienced the ups and downs of life, becoming more peaceful and mature. He said that the next goal will be to open the China market. After establishing a branch in Shenzhen, he is negotiating cooperation with two well-known domestic enterprises. Not surprisingly, Liu Fei brand K gold jewelry will be officially listed in Chinese mainland from June 5th to 10 this year.