In order to ensure the orderly and effective development of activities, it is often necessary to make an activity plan in advance. In fact, the activity plan is the activity planning document. How should the activity plan be made? The following is the theme scheme of the jewelry store 520 activity I compiled. Welcome to reading. I hope you will like it.
Theme Scheme of Jewelry Store 520 1 I. Activity Time
May 20th (Monday X)-2 1 (Monday X).
Second, the theme of the event
Destined to buy xx520 Carnival.
III. Contents of activities
1, shopping to send a romantic mood
During the activity, the accumulated shopping on xx days is over xx yuan (gold and jewelry is over xx yuan), and a chocolate (worth X yuan) or a rose (worth X yuan) is given.
On the same day, the accumulated shopping is over xx (gold and jewelry is over xx yuan), and the cash coupon of Laoshu Coffee is presented with xx yuan. (Gifts are not enjoyed repeatedly, and only one invoice is allowed. )
2, true confession, romantic hand in hand
During the activity, the on-demand hotline was opened in xx, and couples can express their feelings to him (her) through the form of true feelings. You can order a song for your beloved, or you can walk into our recording studio and sing a song for your beloved. We can play it for you regularly. Studio Xx is a simple recording studio. As you can imagine, when you walk into xx hand in hand with your beloved, it is romantic and emotional to broadcast your unspeakable confession and the love songs you sing or order for your beloved.
Step 3 create an atmosphere
During the activity, all the music in the store played some love songs and xx's Valentine's Day promotion activities, and from time to time sent xx people's blessings to lovers all over the world, reminding people who entered xx that Valentine's Day is coming, and they should choose a souvenir for their loved ones, thus promoting sales during the activity.
Fourth, the activities of publicity.
1, television, radio, newspapers, publicity
2. SMS promotion
3. Activity stop sign
Verb (abbreviation of verb) cost budget
1. Gift fee: estimated at X million yuan (estimated at X per day for flowers/chocolates and X per day for set meals).
2. SMS fee: X yuan
3. Other expenses: X yuan
Jewelry Store 520 Activity Theme Scheme II I. Activity Theme
Time is silent-true love lasts forever.
Second, the activity time
20xx May 20th.
Third, the venue.
Storefront and surrounding areas.
Fourth, the theme.
The theme highlights the grand theme of online Valentine's Day, in which jewelry stores send warm and romantic service wishes to customers.
Verb (short for verb) The purpose of the activity.
It focuses on warmth, romance, carnival and game activities, which is in line with the trendy theme of online Valentine's Day. Close the relationship between the company and new and old owners and customers, establish the company's reputation and enhance customers' recognition of the company. Establishing activities during the online Valentine's Day affects the strong brand of the store. Through this activity, the company's image and social reputation will be further enhanced.
Specific activity plan 1: I will be happy when I enter the door.
On the day of the event, all former 10 shoppers presented a diamond ring worth 688 yuan;
And on the day of the event, the price of 68 yuan 100 lucky draw gold ring is limited regularly;
Send a rose.
Specific activity plan II: Table Tennis Exhibition Competition
Theme: "Charming". secret
Award: Attraction Award
Organization: Four groups of lucky couples/families were randomly selected from all the people on site. One person in each group is responsible for sucking table tennis from one place to another with a straw, and the other person is responsible for holding a tray or a small basket to hold the sucked table tennis for three minutes. The couple/family who smokes the most is the winner. The competition is divided into two rounds, with four groups in each round, and the winner can get the attraction prize.
Reward mechanism: the winner can get exquisite diamond ornaments issued by the company.
Specific activity plan 3: the lady covers the red hijab and binds the man.
Theme: Our love is so tacit.
Award: tacit lover award
Organization: 4 couples or lovers were randomly selected. The lady covered her head with a red hijab and tied a bow tie for the masked man. Anyone who peeks is considered illegal, and the person who cancels the game and hits it the fastest is the winner. The competition is divided into two rounds, with four pairs in each round, and the winner can get the tacit lover award.
Competition supervision: on-site customer registration or random selection.
Reward mechanism: the winner can get exquisite diamond ornaments issued by the company.