Full-volume double 12 event merchants contribute to participate.

2. Type of supply

List/collocation/evaluation

3. Matching rights and interests (not mandatory, but recommended as a standard configuration to improve the early water storage capacity and promote fan activity)

Fan coupons/membership coupons: merchants subscribe to fan coupons in advance, subscribe and distribute them with feeds, guide accurate people to collect coupons, lock fans in advance, and store water for transactions.

Quantity and requirements: No less than 5000 pieces are recommended.

Release time: content release time ~ 12.5438+04

Usage time: synchronous issuance time (displayed in the foreground when the coupon usage time takes effect)

Interactive Gai Lou: Configure Gai Lou's rights and interests, subscribe and distribute feeds, guide users to participate in the two-way interaction of self-defined content such as store topics/double 12 interactive comments, and activate fans.

Activity time: content release time ~ 12.5438+04

4. Overall bidding rhythm

Opening time of submission:165438+1October 20th ~ 65438+February 65438+April.

Dual channel 12 online time: 17 February.

After the submitted content is reviewed, it will be displayed on the selected channel:

Double 12 (multi-product innovation/multi-product innovation in advance): 65438+20: 00 on February 6th.

Double 12 saves money/double 12 is a good thing: show it after trial.

5.* * * Description of submission failure.

Content theme &; Tonality problem: with the evaluation of shopping guide content, it is necessary to match the topic definition and category restriction rules; The content picture has good matching display clarity. Content copy and picture content can not only convey hard and wide information.

Timeliness: The overall submission cycle is long. If businesses are interested in daily submission, please be sure to consider timeliness.

For example,165438+/kloc-0 submitted a piece of content on October 25th (it is estimated that/kloc-0 will complete the content review on October 26th or 27th, and then show the content to consumers), and the above copy or product picture indicates "165438+1.

Industry classification error: the specific category classification can be found in the detailed post of the submission portal, which is generally easier to distinguish.

For example, it is wrong to invest in home appliances for beauty, fast-moving consumer goods for Taobao clothing and Tmall clothing.

Basic content rule error: violation of pictures and copywriting.

1, triggering the condition of automatically adding new goods.

Automatically pre-install new trigger: pre-install more than 2 babies, and the release time will be adjusted to 4-9 babies in 7 days, and the release time will be in the next 30 days.

Automatic new trigger: from the original sale of more than 2 treasures on the same day, it is adjusted to the first sale of 4-9 treasures within 7 days.

Remarks: The premise of judging whether the goods meet the quantity and shelf time is the same leaf category (final category).

2, the new release time change

The original products that meet the trigger requirements will immediately release the automatic update content, and it will be adjusted to generate the automatic update content of products that meet the requirements at around noon 12 every day (only once a day).

3. New copy modification

From the original pro, these are our new treasures, which have been adjusted into richer and more differentiated expression copywriting.

Taobao subscribes to the new function of automatic upgrade.

4. Changes in content coverage

After the original merchant actively publishes new content, the automatically uploaded new content will not be overwritten after the merchant actively uploads new content.

At the same time, in order to improve the publishing efficiency of merchants' friends, the online function is automatically turned on and off according to the different demands of whether to actively publish new content. Merchants can control whether the system needs to trigger automatic update/automatic pre-update, or just give suggestions on merchant copywriting and product aggregation, put them into a draft box, and publish them after editing by merchants.

1) If it is necessary to keep the original auto-loading/auto-preloading capability unchanged, turn on all switches in the settings (all switches are turned on by default).

Taobao subscribes to the new function of automatic upgrade.

2) If you only need algorithm recommendation copy, and don't publish new content automatically, and then publish it after editing by the merchant, turn on algorithm recommendation in the settings and turn off automatic publishing.

The platform encourages the active publishing of new content (in addition to publishing the content directly pushed by multi-product updates and multi-product pre-updates on the tool side, as well as the copywriting recommended by the algorithm, including the secondary editing after intelligent aggregation), so this way will also encourage active publishing in terms of traffic.

Taobao subscribes to the new function of automatic upgrade.

3) If it is not needed, close all products (whether it is automatic update or active update, subscription is a very intelligent product dynamic for consumers. It is not recommended to close the recommendation when the merchant does not have enough manpower to manually edit and release all new products.