Showcase design More and more large enterprises regard exhibitions as a good place for public relations activities. During the exhibition, the window design also held various activities, such as meetings, seminars, performances or receptions. Due to the large number of visitors, there will be meetings during the exhibition. The showcase is designed to hold these activities at the same time as the exhibition, which has great influence and saves money. On the other hand, this puts forward new requirements for booth construction. In the final analysis, the attitude of enterprises to the exhibition also depends on whether it can be cost-effective economically. Therefore, while ensuring the effect, we should also calculate the economic account, make full use of the new and thick booth materials, carefully study the design scheme, and reduce unnecessary expenses. In short, the design of display cabinets, for enterprises, of course, is to do more with less money. But this is easier said than done. Booth designers and builders need to be more imaginative, creative and flexible.

Lowering interest rates has become the key to gaining a foothold in the market. The competition faced by showcase manufacturing industry is becoming more and more fierce.

The market of convention and exhibition industry depends on economic prosperity. According to experts' experience, during the boom. The corporate budget is relatively loose, large and small exhibitions are happy to be present, and the booths are required to be luxurious. It seems that there is an inexhaustible supply of money in the pocket of the showcase design. However, facing the economic depression, we will have to be timid and hesitant. Even if you attend the exhibition, you dare not waste it, so the venue layout has to be sloppy. Showcase design From the overall environment, the expenditure of enterprises on exhibitions is getting tighter and tighter, so many enterprises have accepted the strategy of abandoning small pawns and cars, that is, retaining small exhibitions and combining human and material resources with large exhibitions.

Enterprises have many channels to broadcast information and contact with the outside world, and other media means are growing rapidly. Therefore, the exhibition hall design has a certain representative point of view. As enterprises can go beyond the time and space constraints and contact anyone through the computer network, they will have to attend the exhibition as before.

This is the kind of targeted war and communication between manufacturers and audiences in the exhibition. What is the prospect of the exhibition industry through this dialogue? People in the industry who are pessimistic about this have put forward strong arguments. Through nonverbal communication, we can get to know each other and build trust. This kind of communication is completely different from person to person and targeted, so it is easy to get results. This is an irreplaceable advantage of the exhibition. Some high-tech products or services need to be explained and demonstrated by professionals in person, so it is particularly important for exhibition hall design to participate in the exhibition.

Accept effective countermeasures, but the challenge of the above two aspects is that the exhibition must actively adapt to these changes. The design skills of the exhibition hall are in an invincible position for the time being. Many experts have begun to discuss this, and the same opinion is that the status and function of the exhibition must be redefined. It is necessary to organically combine the participation with the overall public relations work of the enterprise and the overall abstract establishment and publicity of the enterprise, accept all possible measures, and reduce the participation capital. The implementation of these principles is first reflected in the design and construction of the booth. The design of the window design booth should reflect and strengthen the enterprise abstraction and reflect the enterprise energy. The showcase design exhibition is no longer a stall selling goods, and should not display another product in isolation, so the product is a carrier to show the whole, ability and level of the enterprise through comprehensive means. In addition to the introduction and promotion of the product itself, these means also include extensive information transmission, communication, advertising, public relations and consultation. While letting the audience know about the products, it also deepens the impression of the enterprise from the front. Therefore, in the design and construction of the booth, we should focus on this center and do the following:

Such as making full use of all possible elements. Decorative items such as composition, materials, acoustics, light, colors, etc. of the booth give the audience a fresh feeling from time to time, comfort their curiosity, make him interested in the booth, and then design the exhibition hall and have a dialogue with the exhibitors.

At the same time, it is necessary to facilitate conversation in space and harmony, and the design of the booth should emphasize individuality (display cabinets, cosmetics display cabinets, jewelry display cabinets)

The instant goodwill of customers can be repeatedly confirmed and strengthened in limited time and space, and the supporting use of booth elements should also help to enhance the persuasiveness of the staff's conversation. Lay the foundation for post-exhibition contact.