How to plan a marketing plan, in our work, it is essential to make an activity plan in advance. The plan is a written plan, and it is the detailed rules for the implementation of specific actions, so that the work can be carried out better and more effectively. Let's share how to plan a marketing plan.

How to plan a marketing plan 1 activity purpose;

1, Christmas and New Year's Day are coming, which is the peak season for cosmetics sales. This activity can increase daily sales and promote the overall sales in the store.

This activity plan is based on the overall sales volume in the store, and strives to improve the overall sales volume.

3. This activity will greatly enhance the visibility of xx store in the local area, and help it occupy a favorable position in comparison with other competitors.

4. This activity is helpful for dealers to plan the brand in the store and help the fine management of the whole store.

Active object:

Cosmetic consumers in xx city and surrounding areas

Activity theme:

Welcome two pure festivals and touch women's hearts.

Activity mode:

Xx cosmetics store can adopt the chain promotion mode of several stores, and take four lines as the orderly development mode of activities.

Specific link:

A, with the theme of welcoming the two festivals as the main line, touching women's hearts with pure beauty, giving dazzling gifts at Christmas and New Year's Day as the first line, highlighting the overall characteristics of pure beauty cosmetics stores, it is suggested to print pure beauty savings cards. As long as customers who spend all their money in 48 yuan in the store, they can give this card as a member of the store and get a beautiful gift at the same time. Such a savings card can establish a long-term cooperative relationship between your store and customers to a certain extent and create the image of a pure beauty cosmetics store. This card can be used according to the customer's consumption.

B, with the theme of "Welcome to Shuangjie, I have the coupon", there are two promotion modes.

(1)68 yuan+1 Yuan = 168 yuan.

After shopping in 68 yuan+1 yuan, send a product with a value of 100 yuan (this product is mainly distributed by manufacturers or agents for free, which will increase the irritation).

(2)200 yuan =400 yuan presented vouchers.

Give a total value of 200 yuan vouchers when shopping in 200 yuan.

(This coupon is mainly used to purchase the specified products, which can be used in cash when purchasing the specified products, and the products to be disposed of can be selected. )

A, take buying and giving as the second line, highlight the sincere feedback of Chun Mei cosmetics store to customers and friends who support and care, and attract consumers to shop with benefits.

The giveaways of the main brands are mainly 8 yuan Buy 28, 18 yuan Buy 98.

B, with each brand as the third line, each brand can put forward a gift plan according to its own conditions, which can not only consolidate old customers, but also attract some new customers. However, we should pay attention to make the gifts of each brand reach a dynamic balance as much as possible, so as to maintain the trend of multi-brands, which is of great significance and significance to maintain the long-term survival of brands.

(3) Determine the degree of stimulation: In order to promote successfully, we must make the activity exciting and stimulating.

Target object reference. The higher the degree of stimulus, the greater the reaction to promote sales, but this stimulus also has a diminishing marginal effect. Therefore, it is necessary to analyze and summarize the promotion practice, and determine the appropriate degree of stimulation and the corresponding cost input in combination with the objective market environment.

Time and place of activity:

1 February 30th to1month 4th.

Advertising cooperation mode:

A successful promotion needs all-round advertising cooperation. What kind of advertising creativity and expression mode to choose and what kind of coal hype to choose all mean different audience arrival rate and cost input.

According to the situation of this activity, it is suggested that dealers print DM publicity color pages, A4 size and double-sided four-color copper plates. DM color pages should be beautifully designed to attract consumers' attention.

At the same time, it is suggested that the stores should stack the products participating in the activities and the products presented to consumers in the stores, and put X-stands of various brands in appropriate places. It is best to decorate the space in the store with balloons and small pendants to create a warm and festive shopping atmosphere for this event and stimulate consumers' desire to buy psychologically.

Pre-preparation:

(1) Personnel arrangement: "Everyone has something to do, and everything is taken care of". All the links should be considered clearly, and there should be no gaps and intersections, otherwise it will cause trouble suddenly and lose sight of one thing and lose sight of another.

(2) Material preparation: gifts, vouchers, samples, samples, lottery supplies and other spare parts needed for the event should be prepared properly. After being included in the list, you should make preparations according to the list to ensure completeness, otherwise there will be a hectic scene.

(3) Scheme experiment: This scheme is determined on the basis of experience, and experiments are needed to judge whether the selection of promotional tools is correct, whether the degree of stimulation is appropriate, and whether the existing channels are ideal.

Medium-term operation

The main contents of medium-term operation are activity discipline and field control.

Discipline is the guarantee of combat effectiveness and the prerequisite for the perfect implementation of the plan. In the plan, all aspects of participants' discipline are specified in detail.

On-site control is mainly to arrange all links clearly and make them busy and orderly. At the same time, in the process of implementation, it is necessary to adjust the scope, intensity, quantity and focus of promotion in a timely manner and maintain control over the promotion plan.

Delayed continuation:

In view of the successful experience of other boutiques, I suggest that Sister Wang make further efforts in developing members, because the number of members can play a vital role in the development of your store.

Sales realized by the activity:

According to the profit point of 40%, the sales of this activity should be more than 40,000 yuan, so the profit is about 1.5 million yuan, and the investment ratio of the above activities should reach 30-40% of the profit.

Accident prevention:

Accidents may happen in every activity. For example, sales promotion activities cannot be carried out due to weather changes, and the interference of government departments such as urban management cannot continue. Therefore, it is necessary to make necessary human, material and financial preparations for various possible accidents.

Effect evaluation:

Predict what kind of effect this activity will achieve, so as to compare it with the actual situation after the activity, and summarize the successful experience and failure lessons from the aspects of stimulation degree, promotion opportunity and promotion media.

If all links cooperate well, this activity should be able to achieve the scheduled sales.

How to plan the marketing plan? Purpose of the activity:

* Improve the brand awareness and reputation of real estate, and expand and strengthen the brand influence;

* Establish a good reputation of the brand in the hearts of customers;

* Create a large market in the south of the city and a quiet park-style living atmosphere;

* Create a hot sales atmosphere through activities to enhance popularity and drive follow-up sales;

* Achieve results: grand, grand, warm and festive.

Second, the core concept:

Before entering the sales center, two large inflatable Shuanglong arches are arranged to create a magnificent, warm and grand momentum; From the entrance of the sales center square to the entrance of the sales center, a welcome avenue is covered with a red carpet; The hostess dressed in Hanfu greeted the guests on both sides; Let all the customers present feel the VIP reception of the developer; There is a cold meal area on site to provide exquisite western-style cakes and drinks for customers on site free of charge;

Little Square has built a large aviation canopy as a customer area, and the aviation canopy is decorated with light blue gauze curtains. On-site customers can enjoy wonderful performances and delicious food while waiting for room selection.

At the beginning of the event, the guests announced that the electronic salute on the side of the main stage and the colored smoke on the theme backboard of the stage started at the same time, and invited special

Industrial power paragliding (banners and colored smoke can be hung on the back of the paraglider to congratulate the opening) performed in the air over the sales department, creating a grand, warm and gorgeous atmosphere at the whole event site and achieving a sensational effect; At the same time, exciting acrobatics, professional martial arts group performances, Chinese etiquette and costume shows, large-scale song and dance performances and other wonderful programs in the event site brought visual impact to the customers present and enlivened the atmosphere.

Third, the theme of the event:

Four. Activity time: 09: 00 a.m.-12: 00 a.m. on xx, xx (week X)

Verb (abbreviation of verb) Location: Real estate sales center

Participants of intransitive verbs:

Seven, site layout:

1. There are various colored flags on both sides of the road entering the sales center, and two 20-meter-long Shuanglong inflatable arches are arranged at the intersection. From the main entrance of the sales center square to the red-carpet Yingbin Avenue at the entrance of the sales department. On both sides of Yingbin Avenue, there are four hostesses dressed in Hanfu holding olive branches to greet the customers present, so that customers can feel a festive, atmospheric and grand atmosphere as soon as they enter the event site; At the same time, it also makes customers feel at home;

2. A large aviation canopy is set up in the square in front of the sales center as a customer area and a cold meal area. Customers can enjoy exquisite snacks and drinks while waiting for the room selection, and enjoy the wonderful performances in the stage area. The main stage area is equipped with theme background board and professional sound, and the electronic salute and colored smoke on the theme background board are arranged on the side of the stage. At the same time, the high-altitude powered paraglider created momentum in the air, creating a grand, warm and magnificent atmosphere for the event site.

Eight. Activities: on-site opening lottery, interactive games, house purchase lottery; Professional group martial arts performance; Chinese etiquette fashion show; Difficult acrobatics; Large-scale song and dance performances; High altitude powered paragliding, etc.

How to plan the marketing plan 3 I. Purpose of the activity:

Through the public welfare activities with the theme of "Farewell the old year and send love", invite new and old owners to Jiuyuan to maintain customer feelings, explain the latest developments of the project, and strive for the introduction of old owners; Invite some new customers to understand the project and facilitate the intentional transaction.

Second, the activity content:

The property consultant informed the former owners and customers of Modian to come to Jiuyuan at the specified time to participate in the charity event of "Farewell the Old Year and Send Love" organized by Taibai Impression.

After sorting out the love items sent by the customer, send the customer a New Year gift package.

Show the old owners around the product recommendation room to update the latest developments of the project; Recommend products to modern customers.

Take a photo and choose the best smile to be the "ambassador of love image".

Three. Time and place of activity:

Time: 2: 00 pm on February 30th, 20xx 65438 +20xx 654381October 3rd.

Location: xxxx

4. Invite customers:

In order to ensure that the largest number of customers arrive at the site, the invitation is divided into two times; The first invitation time is: Friday, February 28th, 65438+20xx. All customers who have already made a deal and those who have called will inform the time and place of the event by SMS in advance. The second invitation time is Sunday 20 12, 12, and customers are invited by phone at 2 pm.

Invited speech by the old owner: Mr. xxxx, I am your property consultant Xiao xx. Did you get the message I sent you yesterday? The activity of "Farewell the Old Year and Send Love" organized by our community and Xi 'an Love Alliance is scheduled for 2 o'clock this afternoon. Let's collect some idle clothes at home. One is to pay our love, and the other is to save our time. At that time, we will also choose an "ambassador of love" who is impressed by white people and send a New Year gift. When do you think you will arrive in the afternoon?

Mr. xxxx, I'm Xiao xx, the property consultant of Taibai Impression. Did you get the message I sent you yesterday? Well, the activity of donating old clothes and giving love organized by Xi 'an Love Alliance will be held at two o'clock this afternoon. Your participation is cordially invited. You must be a caring person. I will make an appointment with you this afternoon.