Lao Fengxiang, founded in 1848, has experienced 170 years and is a century brand of Chinese jewelry industry. Shanghai Laofengxiang Co., Ltd. evolved from Laofengxiang Jewelry Store and was established in 1848. The originality of its trademark "Lao Fengxiang" also stems from the font size of Lao Fengxiang jewelry store.
Laofengxiang Company has developed into a large-scale jewelry enterprise group integrating science, industry and trade, with more than 20 subsidiaries including Laofengxiang Jewelry Co., Ltd., Laofengxiang Jewelry Research Institute Co., Ltd. and Laofengxiang Diamond Processing Center Co., Ltd., 4 professional branches including jewelry factory, silverware factory, gift factory and profile factory, as well as more than 60 chain jewelry stores, more than 300 specialty stores and 1000.
In recent years, Laofengxiang Company has vigorously promoted resource integration and system reform, actively focused on brand superior resources, and vigorously promoted the development of marketing network according to the brand strategic development policy of "making excellence as the basis, making strength as the basis and making big as the goal", and actively adjusted the product structure with the changes of market consumption.
Constantly expanding brand promotion and holding colorful promotional activities have made the brand "Laofengxiang" a household name in Shanghai, a household name in the East China market, and one of the best in China's jewelry industry, and achieved rapid development in business performance.