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Asking about the promotion theme of the new year's activities in shopping malls and supermarkets
I wrote you a detailed New Year promotion plan. I hope it helps you. Highlights of the event: 20 10 1 February will be the peak of commodity sales, integrating year-end promotion, New Year promotion, New Year promotion and Spring Festival promotion. On the one hand, winter clothes, jewelry, home appliances and other commodities will be more popular, on the other hand, the promotion of new year's goods will reach a peak. At the same time, while holding various commodity promotion activities, we should also attract people's popularity through cultural activities, render the atmosphere of the New Year, and also hold some public welfare activities to enhance the image of the shopping mall. Activity: 1. New Year surprise exchange rate 2010 = 200+10 = 2000+10 =? Shopping in 200 yuan, plus 10 yuan convertible value 18 yuan goods; If you buy more than 2,000 yuan, plus 10 yuan, you can exchange goods worth 88 yuan (the exchanged goods can be some practical goods, such as tea cups, rice cookers, hair dryers, etc.). ). operating instructions: you can exchange goods at the service desk with the shopping receipt, and stamp the receipt to indicate that it is invalid. If a commodity has been redeemed, it can be replaced by a commodity of the same value. 2. Rushing to welcome the New Year, shopping malls are full of 200 yuan, and a balloon can be punctured, which contains a lottery ticket. Two pierced 400 yuan, and so on. Single receipt limit 10. Lucky draw settings: (the lottery is scratch-off, 100% winning, and the prize can be in kind or coupons) First prize: there are five store company emblems on the lottery, two winners, and the prize is a gift or coupon worth 2,000 yuan; Second prize: 4 company badges, 5 people, and the bonus value is 500 yuan; Third prize: 3 company badges, 10, and the bonus value is 200 yuan; Fourth prize: 2 company emblems, 20 winners, and the bonus value is 50 yuan; Fifth prize: 1 company badge, prize value 10 yuan. Operate guidebook: You can delimit an area in the shopping mall and put balloons of various colors in it. Customers can tie balloons with shopping receipts. Third, shopping to send mugs-feel the instant warmth. Printing images on T-shirts is no longer fresh. With the constant change of fashion and the popularity of the Korean drama "Blue Life and Death Love", people are now popular to print images and photos that they or their relatives and friends like on ceramic cups, which is also commonly known as mugs. Every day, people are accompanied, and they can always feel the ease or warmth flowing in their hearts. Target customers: focus on young couples or a family of three. Print photos of lovers or family members on the cup, so that the person you like can stay with you at all times. When shopping in 300 yuan, you will get a mug. Customers can choose to print their favorite pictures or photos of their loved ones or relatives on the mug. The cost of each mug is around 5 yuan. Standing is desirable, which embodies the charm of personality. It can be used as a special cup for yourself or as a gift for young people. Equipment: You can rent the equipment of a professional personalized color printing shop, or jointly organize this activity with a professional personalized color printing shop. Fourth, the Year of the Tiger jigsaw puzzle contest consists of two people, who can be lovers, parents, children or friends. They can spell a tiger or use a tiger to spell a pattern (all contestants are the same pattern), which is faster than anyone else. Anyone who completes the puzzle and puts it right within the specified time can take the puzzle away, and the top three who put it right fastest can get a 200 yuan coupon reward. In addition, all the participants presented small gifts worth 5 yuan. Registration telephone number: (the registration telephone number is announced on posters and newspaper advertisements), and the number of applicants is controlled at about 30 pairs. You can jointly organize activities with manufacturers, and manufacturers provide puzzles. 5. A suggestion is worth 1000 yuan-listen to your own voice. When the old year is about to die and the new year is coming, it is very necessary to listen to customers' opinions, which will help shopping malls better summarize and reflect on the past year and help them know how to better improve themselves in the new year. At the same time, this move will also make customers feel the sincerity of the mall. Choose two weekends, and the store owner will personally sit in the town and listen to customers' opinions and suggestions. Customers who make suggestions will receive a beautiful gift (worth 5-20 yuan, such as a desk calendar, small handicrafts or practical goods with the name of the mall printed on it), while customers who make good suggestions will receive a reward of 1000 yuan after screening and post it the next day. If you think the suggestion is particularly good, you can also decide to give a reward of 1000 yuan on the spot. For those customers who put forward good opinions and suggestions, the mall can also hire part-time supervisors. Operating instructions: a. The location can be selected in the central hall of the shopping mall or at the service desk side, and a suggestion sheet (indicating suggestions, opinions, contact address or telephone number, etc.). ) Yes, there are pens, chairs, tables, etc. Everything is ready. B. The specific reward amount can also be determined according to the strength of the mall itself. Of course, the higher the amount, the greater the attraction. As the saying goes, "under the reward, there must be admonishers." C. choose the boss of the mall to take the class, reflecting the sincerity of the mall. It can be that the boss and the vice president are on duty in turn. Other activities of intransitive verbs gift exhibition in the year of the tiger: gifts and commodities related to tigers, commodities with tiger patterns, such as tapestries, tiger horns, tiger puzzles, tiger-shaped toys, etc. New Year's public welfare activities: If it is a community shopping mall, you can donate money to build community public facilities, or you can focus on showing public welfare activities around the elderly and children. Teaching of Scarf Weaving: In the cold winter, weave a warm scarf for the beloved. Do you know how to knit a scarf? Invite professionals to explain and demonstrate how to knit scarves in shopping malls, and provide materials for customers to choose.