First, offline channels
1, jewelry brand store. Diamonds belong to the ranks of luxury goods, and most consumers will choose to go to physical stores to buy loose diamonds. Bare diamonds in physical stores are basically delivered directly by our company. For some more formal brands, there will be no fakes, which is a great guarantee in terms of quality and service.
2. Shopping center counter. In some large shopping malls, some diamond and jewelry brands will set up counters. The advantage of buying diamonds at the counter of shopping malls is that there are many jewelry brands, so you can shop around when you buy them. However, if you don't have any purchasing experience, it's easy to find fault with so many diamond products.
Two. Online channel
1, jewelry brand official website. Almost every regular jewelry brand will have its own official website, which mainly displays the brand's current hot products and new products. Newcomers can log on to the website and choose their favorite loose diamond style, and then go to the store for a field trip.
2. E-commerce platform. There are also online shopping channels to buy loose diamonds, which are convenient and fast, and also save a lot of money in the middle. But if you buy a loose diamond online, you can't actually see the diamond, and there may be quality and after-sales problems.
3. What should I pay attention to when selecting loose diamonds?
Loose diamonds are luxury goods, and the price is relatively expensive. The quality of diamonds often determines the price of diamonds, so when we buy loose diamonds, don't buy them as soon as we hear that the price is very low, we must be cautious. When buying a loose diamond, you must look at the 4C standard of the diamond, that is, cut, clarity, weight, color and so on. They determine the quality and grade of diamonds, and the prices of different grades of loose diamonds vary greatly. Therefore, it is recommended that you familiarize yourself with the knowledge about diamond 4c before buying loose diamonds.
What channel should I choose to buy loose diamonds in China? Whether buying online or in a physical store has its advantages, you can choose from the purchase time. If it is urgent, it is recommended to buy it in a physical store and take the loose diamonds on the spot. If you have enough time, it is recommended to buy it online. Although the mailing time is long, the price is much cheaper and cost-effective.
Now more and more domestic jewelry brands have joined the army of online stores, which is enough to prove the credibility of online shopping for rough diamonds. In terms of brand selection, Bian Xiao suggested that we mainly consider two points, one is brand credibility, and the other is brand price positioning. Carefully choose to buy according to these two points.