With the vigorous development of the live broadcast selling industry, more and more consumers began to watch product explanations through webcasting to obtain specific information of products, so as to finally ensure that they can buy low-priced products. Every consumer wants to buy goods with very low prices, which will lead the anchor to explore the skills of selling goods. Even the anchor will assure the audience that a product is cost-effective during the live broadcast. But the gold content of gold bracelet is only 1%. This phenomenon has caused damage to the legitimate rights and interests of consumers, and these behaviors of anchors are also suspected of fraud and deception.

All major platforms should strengthen supervision and avoid things that infringe on the legitimate rights and interests of consumers. With the advent of scientific power and Internet information age, more and more consumers begin to pay attention to the sale of goods by stars and anchors, which means that many platforms will broadcast goods live. Most platforms will strictly review and manage the products sold by anchors to prevent consumers from buying real items that are far from what people say. At the same time, there is a big market vacancy in the jewelry market. Because consumers can't see the contents of jewelry with naked eyes, many anchors will use language to increase the reliability of product quality. Therefore, all major platforms should establish very strict auditing schemes and punishment measures to prevent consumers from buying goods and harming their legitimate rights and interests.

The anchor and the anchor selection team should bear the main responsibility, and don't lose a huge audience in order to make money. Every super anchor will have a relatively mature selection team, and the staff of these teams will screen and select the product quality according to the requirements of the anchor, and reduce the price according to a certain proportion. Because the daily shipments and sales of these anchors are very high, the quality of goods purchased by most consumers is exactly the same as that of the anchors. In fact, the anchor and the anchor selection team should bear the main social responsibility. If an anchor sells goods with very low cost performance in order to make money, it will easily lead to the anchor losing the support of Nuoda fans.

Generally speaking, I think the gold content of the gold bracelet is only 1%, which means that the anchor is lying. At the same time, the reason for this phenomenon is that consumers trust the language spoken by the anchor too much, and consumers can't judge the real content. The more important reason is that the anchor sells goods with very low cost performance in order to make money. They don't care about losing the support of the audience, they only care about whether they can make money.